The anti-spam app, Truecaller has hosted its very first Nigeria Event yesterday, at the CcHUB, Africa’s leading social innovation centre. At the event, representatives of the company held an exclusive brief with the media, developers and entrepreneurs to share their plans for the region.
During the event, Truecaller launched its Developer Program with Truecaller SDK, its mobile identity product for digital start-ups and app developers. The company also revealed it will be setting up headquarters in the region and hire key personals for its operations.
— Truecaller (@Truecaller) October 27, 2017
According to Priyam Bose, Director & Head of Worldwide Developer Relations, Truecaller “see Nigeria as one of the most promising eco-systems in Africa. That is why we have decided to kick-off our tour in the market. After engaging with some of the top tech startups and digital businesses in the country. We are even more convinced that Truecaller SDK – mobile identity solution – will help solve many of their challenges when onboarding and verifying new users.”
Truecaller SDK is a tool designed for app developers to help them minimize the friction or a complexity which comes with getting new users; end users get to smoothly utilize their Truecaller credentials to sign up. Truecaller SDK aims to help reduce cost, and improve the overall quality of the users, as there are no more spam accounts, and the best part is that it is free.
Truecaller is the world’s largest mobile phone community for mobiles, and accessible via a Web site, developed by True Software Scandinavia AB. It finds contact details globally given a name or telephone number and has an integrated caller ID service.
The Truecaller app, which allows people to see who’s calling and filter out spam calls and SMS, has already more than 50 million users in Africa. The service is helping users block more than half a billion spam calls on a monthly basis in the region, and more than 50 percent of all messages being filtered is considered as spam.
It has more than 6.2 million users in Nigeria, where the user base has grown by over 80 percent the past year. Truecaller is helping Nigerian users block more than 13 million calls, and 25 million spam SMS on a monthly basis. In a recent study conducted by Truecaller, South Africa, Nigeria, Kenya and Egypt rank among the top 20 countries in the world being plagued by unwanted spam calls.
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