Ayoba, MTN’s instant messaging platform has reached a milestone of 1 million active users within months of launching.
The landmark was announced today in a press statement by MTN Group. According to the group, Ayoba is an advanced communications application localised for consumers in African and the Middle East.
Speaking on the milestone, Rob Shuter, MTN Group President and CEO said that their customers deserved a platform to express their unique voice and honour their local languages.
“We believe that our customers in Africa and the Middle East deserve a communication platform that expresses our unique voice, honours our rich identity through local languages, and addresses our customers’ specific needs and challenges by offering a data-included offering for MTN users, Mobile Money transfers (coming soon) and locally relevant content via channels.”Rob Shuter, MTN Group President and CEO
Launched in August by MTN, Ayoba is a platform for customers to primarily send and receive messages. To make communication easier the app supports many local languages like Pidgin, Yoruba, isiZulu, isiXhosa, Swahili, Hausa, French and English spoken across the MTN markets.
Ayoba is currently operational in Nigeria and 7 other MTN markets including Cameroon, Cote d’Ivoire, Congo Brazzaville, Ghana, Guinea Bissau, Afghanistan and South Africa. And there are already plans in place to launch in Guinea Conakry, Liberia, Benin and Rwanda before the year ends.
Some of Ayoba’s key features include Chat Now, which allow users to instantly send and receive texts to their contacts regardless of the device and network and also a Chat Everyone which allows sending of messages to contacts who don’t have the app.
Apart from the ability to communicate using local languages, the app provides end-to-end encryption for privacy and also has channels that host relevant content across various categories for users to subscribe to.
David Gilarranz, CEO MTN Digital, revealed that Ayoba is planning to add new features to enhance its offering. He added that they are working on an open digital platform to enable third-party innovation.
“Ayoba is also working on building an open digital platform that will enable third party innovation. This will ensure that we offer a rich diversified experience on the platform, enabling us to deliver more value to our users, empower local developers and create local experiences that are optimised for local communities,”David Gilarranz, CEO MTN Digital
Shuter has said that money transfers will soon be available on the platform through Mobile Money.
Ayoba emphasises, MTN’s goal to bring more people into the digital world by providing them with affordable and simplified digital communication services.
Reaching 1 million active users just 4 months after launch shows that the telecom giant is successfully leveraging their vast customer base and may soon start to rival WhatsApp as the go-to chat platform.
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