Eden Life, Africa’s first home concierge services scheduling platform, has acquired Lynk. The strategic acquisition, brokered by Enza Capital, sees Eden Life expand into Kenya and leverage Lynk’s successful platform that connects informal workers with end-users through automated job matching and standardised processes.
Eden Life, a subscription service that delivers high-quality chef-cooked meals, laundry services, home cleaning, and a new extra beauty and wellness service for consumers in Nairobi, was launched in Nigeria in 2019 with the aim to connect busy professionals with concierge services.
Since its launching in 2015, Lynk has facilitated over 150,000 jobs for more than 2,000 workers in various informal sectors like beauty and wellness, cleaning and maintenance and furniture and decoration.
Having been hit by the covid-19 pandemic in 2019, the company’s major investor connected Lynk’s founders with Eden Life and coordinated a strategic acquisition – accelerating Eden Life’s expansion into Nairobi through Lynk’s established customer base.
Available on Google Play and the App Store, the tech-powered ‘concierge of comfort’ aims to remove the barriers to finding reliable household services in Nairobi, building on its success in Lagos – where the service has an 80% retention rate during the course of the last twelve months with MoM growth at 15%. The app’s robust architecture has enabled Eden Life to deliver more than 150,000 services in Nigeria since launching.
As well as being able to select the specific chore they need to carry out, Eden Life’s user-focused platform allows users continually give feedback on all aspects of service delivery from quality to user experience.
The app has also been built to aggregate data based on customer preferences and offer suggestions based on prior experience, and includes additional features such as delivery time tracking, payments and billing, and user notifications that provide users with visibility and trust.
The chores are overseen by “Gardeners” – the highly trained professionals who work with Eden Life service providers and end-users to ensure a seamless service.
“It’s truly exciting to continue the phenomenal legacy of the Lynk platform and be part of the evolution in recreating smart-service delivery solutions for busy Nairobians to manage their work-play lifestyle. The combination of the technology that powered Lynk to empower informal workers and the data-rich Eden Life app presents an immense opportunity to grow not just the menu of services, but also the number of people who can benefit from the platform.” – Country Lead at Eden Life Kenya, Akinyi Ooko-Ombaka.
We’re thrilled to build on the incredible growth we’ve achieved in Nigeria and to bring the Eden Life philosophy to connect quality service providers with consumers in a whole new way. Combining our platform with the knowledge and market experience of Lynk is a real dream matchup and we’re excited to work with our new team of world-class colleagues.Nadayar Enegesi, Co-Founder at Eden Life and Co-founder at Andela
More people are working longer hours as a result of the pandemic, leaving them with less time to complete important household tasks. Eden Life aims to disrupt the home services sector by making life easier for time-strapped tech-native professionals and executives, allowing them to channel their time into more productive pursuits while also providing them with more quality leisure time.
According to Mike Mompi, General Partner at Enza Capital, Eden Life’s proven track record of delivering quality home services in Nigeria, while now leveraging on what Lynk has built in Kenya, reinforces the positive trend and opportunity that increasingly exists in major urban centres across Africa.
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