Audiomack Inc. and AdsWizz Inc. have announced they have reached an exclusive global audio advertising inventory agreement, giving AdsWizz Inc. exclusive sales rights to Audiomack’s multicultural content. That is, buyers can now exclusively connect to Audiomack’s highly sought-after audience via Audiomack’s direct sales team or through AdsWizz’s connected demand sources.
The expanded partnership between AdsWizz and Audiomack is expected to give marketers a new streamlined way to target Audiomack’s more than 20 million monthly worldwide users spanning North America, Europe, and Africa.
Its sources include AudioMatic, AdsWizz’s demand-side platform; the AdsWizz Marketplace, which enables publishers and advertisers easily transact on audio inventory; and AdsWizz direct integrations with major third-party demand-side platforms.
AdsWizz’s ad technology, combined with its relationships with regional media sales representatives, including SXM Media in the United States, is expected to streamline audio inventory connections and monetisation, enable publishers efficiently monetise their audio content via the publisher’s direct sales team, resellers or a combination of both, and make audio inventory easily accessible to advertisers.
“Our enhanced relationship with AdsWizz has not only strengthened our existing salesforce but has enabled buyers connect with our highly sought-after audiences in more ways than before. Giving advertisers access to our content in targetable and measurable ways matters most. Leveraging AdsWizz technology and media sales services does that for us,” said Dave Edwards, SVP of Revenue, Audiomack.
Audiomack is blazing trails for how artists get their content to new audiences. Being able to support its initiatives and connect advertisers with its unique and valuable content and audience is exciting and powerful.
Anne Frisbie, SVP Global Partnerships and Business Development, AdsWizz
The deal builds on Audiomack’s current use of the AdsWizz integrated technology stack, which gives the company a holistic view of ad decisioning, revenue optimisation across direct and programmatic sales channels, an audio-centric attribution suite, data management, and inventory forecasting.
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The globally recognised music platform can also use AdsWizz’s ShakeMe motion-activated ad format, which offers marketers real-time conversion prospects. This unified strategy should allow Audiomack provide its listeners with a fun and relevant ad experience, as well as a smooth link with advertisers looking to reach their target market.
AudioMack in Nigeria
On July 17, 2020, Audiomack officially announced its entrance into Africa with the launch of its office in Lagos, in an expansionary move which also featured three hires that oversee operations across the continent.
Audiomack, which first launched in 2012, now has over 20 million monthly users worldwide. The streaming and discovery service has helped rising African stars like Omah Lay reach an international audience and break new acts like Roddy Ricch and Kaash Paige. It has also served as a trusted partner to Eminem and Nicki Minaj, among other notable artists, to debut exclusive releases.
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