Social commerce is driving the future of e-commerce. It is a subcategory of e-commerce that incorporates the interactiveness of social media with the ease of online shopping. And, this seems to be the best option for sellers, particularly those who are not tech-savvy.
The Bumpa app, formerly known as SalesCabal, began as a platform for hosting business owners’ websites.
The newly branded app is now on a mission to change the ecosystem for business owners by providing everything a business owner needs to run a business in one app. These include a website, sales records, invoices/receipts, business reports, messaging, and so on.
Its approach toward social commerce and the integration with Meta for a seamless omnichannel connection earned it the title of “King of Social Commerce,” as it is the first of its kind in Africa.
We are not just connecting social media DMs on Bumpa, we are giving business owners across Africa the ability to turn any social media DMs into a business centre by making every tool they need to complete sales available to them on a single app.Precious, a spokesperson for Bumpa App
About Bumpa App
The Bumpa app was officially launched in 2021 as inventory management and mobile store builder, with the goal of making it easier for small businesses to track, monitor, and manage their inventory, sales, and multi-channel orders online and offline.
The app is 35MB in size and requires Android 5.0 or higher to function.
It offers Pro plans for premium access to certain app features (Bumpa PRO plan and a starter plan). Subscribing to these plans allows users to integrate their own domain, multiple staff login and enables the meta integration feature, among other things.
To help you understand how the Bumpa app works, we will go over the app’s design, ease of use, features and services provided, as well as consider some users’ feedback.
The app’s background is solid white with a hint of green. It also has a lighter shade of subtle colours on the home page that highlight specific icons.
The app has five major feed pages: Home, which simply displays its transaction analytics and all of its services, including a blog section on business empowerment. The second feed page is ‘products,’ which displays all of the products that a seller has in stock, along with the quantity and cost price.
The third feed page is named ‘Orders’. It displays all orders placed, both pending and completed. The fourth page is titled ‘Customers and Campaigns,’ and it displays all business customers as well as customer campaign promotions.
The final feed contains inventory management tools, store setup, support team and account information.
Ease of use
The app appears to be very simple in terms of usability, thanks in part to its easy-to-read fonts and information labelling. Also, setting up a shop on the Bumpa app is simple and can be completed in less than a minute.
Navigating the app is pretty easy, all services, communications and engagements can be made on the app.
Bumpa App’s Offering
The business analytics section of the app calculates total sales on both online and offline channels, expenses, discounts given, profit, products sold and new products added, total customer engagement and website visits automatically for its users.
There are also push order notifications and a receipt invoice for each order that can be shared with customers.
Aside from inventory management tools, the platform also assists users in creating a free store website that can be shared directly with customers. This website sort of functions independently and all business transactions can be completed without referring to the Bumpa app.
The delivery fee is fixed at 1,000 naira but there is an option for free pickup. There are also various payment methods available, such as card, bank, transfer, USSD, and Visa QR.
The most interesting feature of the website is that customers can communicate directly with the seller on WhatsApp via the chatbot customer service.
On the Bumpa home page, there is a link to a telegram community with over 2,841 members. In this community, sellers are educated on how to grow and advertise their businesses on social media platforms, as well as provided with different financial upscaling opportunities.
There are also various promotions, campaigns, coupons, and discounts that sellers can offer to attract customers. These are just a few of the many ways the Bumpa team hopes to assist business owners by providing financial literacy and business strategy tools.
Easy communication channels
With Bumpa, Sellers who are very active on social media can now manage their direct messages (DMs) from their Instagram, Facebook, and WhatsApp business accounts on the Bumpa app at the same time without juggling from one social media account to the next, thanks to the recent integration with Meta.
Sellers can also communicate with their customers via daily newsletters, emails, SMS, and automatic WhatsApp notifications.
Some Bumpa users’ feedback
Bumpa App is amazing, especially for small and medium-sized business owners. The idea of providing these sellers with business and inventory tools is also a brilliant one, especially in Nigeria, where business management is not a common topic of conversation despite being an unmet need among business owners.
However, the app is very slow and must be improved because switching pages takes a lot of time.
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