Meet Opeoluwa Filani, Showmax Nigeria’s new General Manager

Eberechukwu Etike
Opeoluwa holds an Executive MBA from the Warwick Business School, UK
Opeoluwa Filani
Opeoluwa Filani becomes new Showmax GM

Multichoice-owned streaming platform, Showmax yesterday announced the appointment of Opeoluwa Filani as its first-ever General Manager for its Nigeria operations. The announcement signals Showmax’s intention to compete in the increasingly competitive streaming market in Nigeria.

According to the announcement, Filani will manage Showmax Nigeria operations, offer strategic guidance, as well as put plans in place to guarantee the achievement of the business development goals of the business as general manager,

Opeoluwa Filani, GM Showmax Nigeria

Announcing Opeoluwa’s appointment, Yolisa Phahle, the CEO of MultiChoice Connected Video, said that the appointment is part of the plan to nurture its growing subscriber base in the country. And, Opeoluwa brings many years of relevant experience and a refreshing perspective in business development to the table.

“We’ve witnessed unprecedented growth in our paying subscriber base over the past year, and it’s become even more important to have a dedicated team at the helm of affairs of Showmax in one of our most important markets. His appointment couldn’t have come at a better time as this is a defining period for our business in Nigeria. I am confident that with his experience and vision, Opeoluwa will drive Showmax Nigeria to even greater heights.”

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Commenting on his appointment, Opeoluwa expressed excitement and optimism about things to come and Showmax’s role in contributing to the local content development and creation in the emerging industry in Africa.

“These are exciting times for the SVoD industry in Africa and Showmax is right at the centre of this emerging sector. Showmax’s commitment to developing a local Nigerian strategy I believe is right for this fast-changing environment and I am happy to be a part of it. I look forward to working with the team and building on the amazing work that has been done over the past couple of years,” said Filani. 

Meet Opeoluwa Filani

Opeoluwa holds an Executive MBA from the Warwick Business School, UK and an MSc in International Marketing Management from Robert Gordon University, Aberdeen Scotland with certifications from Harvard Business School in Sales and Distribution.

His senior management experience spans over 16 years, having worked in various roles in sales and marketing. Before joining Showmax, he was the Country Sales Director at JCDeaux, a multinational out-of-home advertising company, where he led the Sales and Marketing department. 

Meet the new Showmax General Manager Nigeria Operations, Opeoluwa Filani

The streaming platform which is gradually becoming a presence and go-to site for local contents over the year has launched several Nigerian original shows, such as the record-breaking Real Housewives of Lagos and the Afrobeats docu-series, Journey of the Beats.

In the past year, Showmax Across Africa, Showmax has released more than 40 original African series and movies. Showmax Pro also gives subscribers access to big football competitions, including the English Premier League, LaLiga, Serie A, and the UEFA Europa League via SuperSport. The platform will also live stream the 2022 FIFA World Cup.  

Showmax is also the home of HBO in Africa, streaming blockbuster movies and series including the Game of Thrones prequel, and House of the Dragon.

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