Inspired by an active and engaged community passionate about making a difference and positively impacting its world, TikTok is at the forefront of giving its community the platform to help drive awareness and advocacy around sustainability and climate action.
Through the platform, people and communities sharing the same vision worldwide are connected, empowered and inspired to unleash the power of creativity to drive positive change for a greener and more sustainable future.
In support of the COP27 gathering, TikTok is launching the #ClimateAction global campaign this November by inviting creators and communities worldwide to join the conversation and make a difference by taking action.
This is part of an ongoing commitment to encourage communities to unlock the power of TikTok to use creativity to drive positive, meaningful and lasting conversations.
Furthermore, TikTok, in partnership with Crtve Development featuring Greenpeace Africa’s August Maluka, Community Manager, singer-songwriter and poet Busiswa Gqulu will host a LIVE discussion in-app around climate change and its effects on local communities on Tuesday, 15 November 2022, at 17:30.
To join the conversation, the community is encouraged to get on the app and follow the @CrtvDevelopment TikTok account to register.
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Boniswa Sidwaba, Content Operations Lead for TikTok in Africa, says that the platform is committed to actively building an environmentally aware generation.
“We do this by providing a platform for reputable organizations and community members to discuss, debate and share information, which in turn has helped TikTok become a top destination to learn important topics such as climate and sustainability. We have an active group of climate advocates, experts and institutions dedicated to creating educational content and raising climate literacy.”Boniswa Sidwaba, TikTok Content Operations Lead for Africa
Speaking on the creative partnership, Dr Okito Wedi, Founder and CEO of Crtve Development, says, “the need for creative partnerships such as this has never been more imperative in the fight for climate justice, particularly on the African continent. Art and creativity have the power to inspire engagement at the community and policy level, leading to action, change and impact. Through creativity, we can propagate feelings of belonging to a collective community. This relationship between creativity and belonging is fundamental to taking action and ownership of one’s own life, community, and country. Creativity is a first and necessary step towards social change”.
Sidwaba further adds: “With innovative in-app tools and partnerships, we prioritize keeping our community informed and protected while supporting climate literacy and tackling climate misinformation and disinformation.”
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Climate action content continues to rise as TikTok’s growing community uses its favourite entertainment platform to inspire hope, positivity and action. Nigerian content creators have taken up this opportunity to highlight the impacts of climate change, offering solutions to the community on how they could make a positive impact in their personal capacities in simple and fun ways.
Here are some creators who are joining the campaign to help keep the global temperature low by educating and inspiring communities all over the world:
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Climate Action is one of 17 Sustainable Development Goals established by the United Nations General Assembly in 2015. The official mission statement of this goal is to “Take urgent action to combat climate change and its impacts”.
TikTok is the leading destination for short-form mobile video. The mission is to inspire creativity and bring joy. TikTok has global offices, including Los Angeles, New York, Johannesburg, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.
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