Instagram has recently introduced a feature that will assist professional content creators in managing their posts and content schedules.
The in-app scheduling tool will help social media managers promote their content to the appropriate audience. Social media marketers and advertisers have employed external scheduling tools in recent years; a feature Instagram has now incorporated into its platform.
However, the feature is only available to professional accounts. If you use Instagram for business, you likely have a professional account. However, upgrading from a standard account to a business/professional one is free and easy.
Instagram, a subdivision of Meta, has amassed more than 2 billion monthly active users because it has consistently looked for ways to give its users better services.
The visual content platform has continually added features, some of which users require third-party apps, to ease the user’s experience. The call feature and filters are examples of these innovations, and the scheduling app is on time.
This new feature would allow social media managers to schedule posts at times when they will be unavailable or at periods when premium engagement is expected.
The new content scheduling tool is built into the Instagram app, and users no longer need to use any third-party app or Creator Studio dashboard, but how does it work?
Read Also: Mark Zuckerberg explains why Meta sacked over 11000 employees
How to use the Instagram in-app scheduling tool?
With this new in-app feature, content creators and businesses with professional accounts can schedule reels, photos, and carousel content for up to 75 days on Instagram.
Compared to the popular third-party apps, using the feature is rather simple. Simply tapping “Advanced setting” will allow you to schedule items.
After that, a new “Schedule the post” toggle will appear. When you hit on that, a menu with the ability to choose the time and date the post should go live appears. The creators can choose the best time for them with this option.
After completing this, go back and select “Schedule“. You can be able to see scheduled posts in the Scheduled content section, and with that, you can also reschedule content if needed.
Read Also: How to identify scam accounts on Instagram
What about the Creator Studio
The Creator Studio, owned by Meta, is a dashboard that businesses and content creators use to manage their Facebook and Instagram at once. It also provides performance analytics across accounts on both platforms.
On a high level, the creative studio simplifies publishing content and analyzing performance across accounts on both platforms. It brings together social media analytics, scheduling and community management. It also helps eligible accounts monetize their content and handle influencer-brand collaborations.
Anyone with access to these social media platforms can use the Creator Studio, unlike Instagram, which is only for professional accounts. Although, users can simply switch accounts on the app to gain access to this in-app feature tool.
While this might sound a little crazy as to why the need for an in-app feature if there is already an overall platform that can manage all of these Meta-owned platforms, it is good to note that not all professional content creators use all the platforms.
Some businesses and professional creators are only influencers and active on Instagram. They have always depended on third-party apps to manage their content performance, but with this in-app feature, everything has been easier.
Facebook also has long offered its own in-app scheduling tool feature. Although Instagram took a while to release its own in-app scheduling tool, it is never too late for the social networking platform to improve the creators’ experience.
Get the best of Africa’s daily tech to your inbox – first thing every morning.
Join the community now!