The large tech behemoths, particularly Google and Microsoft, are becoming increasingly involved in the AI race, especially since the launch of ChatGPT.
Merely a few days after Google announced the launch of ChatGPT’s rivalry. Bard, Microsoft, in a company blog post, said it is reinventing and integrating an AI-powered service into its Bing and Edge browsers to provide better search results, solutions, a new chat experience, etc.
“Today, we’re launching an all-new, AI-powered Bing search engine and Edge browser, available in preview now at Bing.com, to deliver better search, more complete answers, a new chat experience, and the ability to generate content. We think of these tools as an AI copilot for the web.
This new update will help the company answer some of the complex questions and tasks that the searches cannot do because it wasn’t originally designed to do so. According to Satya Nadella, the CEO and Chairman of Microsoft, AI is looking to fundamentally change every software category, starting with the largest category of all; search.
“Today, we’re launching Bing and Edge powered by AI copilot and chat to help people get more from search and the web,” said Satya Nadella, the CEO and Chairman of Microsoft.
The updated Bing version is limited to a preview on desktop devices and is not fully available yet. However, Microsoft is looking to scale the preview to millions in the coming weeks and is also working on a mobile experience soon.
What to expect now
According to the blog post, the new Bing and Edge will be the copilots for the web. With this AI service, it will bring together search, browsing, and chat into one unified experience users can invoke from anywhere on the web,
New Bing Experience
It will also give users a better version of the familiar search experience. Aside from providing relevant results, a new sidebar will display more comprehensive answers just in case. It will also display a summarized answer to what you are looking for based on your Bing review search results, eliminating the need to scroll through multiple results.
This improved AI-powered search also includes a new interactive chat experience to help users refine their searches until they get the complete answer they are looking for by asking for more details, clarity, and ideas – with links available so you can act on your decisions right away.
The new Bing can also assist users in creating content such as writing emails, suggesting travel ideas with links to help plan trips, preparing for a job interview, or creating a trivia night quiz. The new Bing also cites all of its sources, allowing you to see links to the web content it mentions.
New Microsoft Edge experience
The new browser has been updated with additional AI features and a fresh appearance. It also has two new functionalities: Chat and compose. You can request a summary, a comparison of a company’s financials, or even to have it automatically converted into a table using the Edge Sidebar.
The new Edge may also assist you in content creation, such as a LinkedIn post, if you provide it with a few starter cues. After that, you can ask for assistance updating the post’s tone, structure, and length. Edge can understand the website you’re on and makes the appropriate adjustments.
Microsoft and OpenAI partnership
Microsoft has been a huge investor in the AI industry. In 2021, Microsoft introduced its first product features powered by GPT-3, the powerful natural language model developed by OpenAI. The feature was integrated into Microsoft Power Apps, the low-code app development platform.
The work we are doing with OpenAI builds on our company’s yearslong effort to ensure that our AI systems are responsible by design. We will continue to apply the full strength of our responsible AI ecosystem – including researchers, engineers and policy experts – to develop new approaches to mitigate risk.
Its partnership with OpenAI led to a conversation about possible ways to integrate GPT into Bing to improve the user experience. The feature is reportedly supposed to be launched in March this year.
However, these features came out quite earlier, probably to match the competition as it might be because Google, its rival company in the AI race, launched its AI service, Bard.
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