Ad Dynamo by Aleph, the world’s leading digital advertising enabler in emerging countries, has officially launched its operations in Nigeria, marking a significant milestone in its digital advertising landscape.
With over 150 million internet users, Nigeria presents a thriving digital advertising market. Aleph aims to bridge the gap between brands and consumers while facilitating business growth and market expansion.
Tintin Imevbore, the Managing Director for Nigeria at Ad Dynamo by Aleph. Expressed excitement about the company’s entry into Nigeria and emphasized the vast potential for digital advertising in the market at a press conference yesterday. He said,
We are excited to be entering the Nigerian market. Nigeria is a rapidly growing digital economy with a young and tech-savvy population. We believe that there is a huge opportunity for brands to reach their target audiences through digital advertising.
Aleph’s official entry into Nigeria signifies its commitment to unlocking the potential of the country’s digital ecosystem. Over the past 18 years, Aleph has built a global infrastructure that harnesses untapped advertising revenue from digitally developing economies.
This infrastructure acts as a bridge, widening access to and equalizing the global digital media ecosystem. The comprehensive solutions Aleph offers have positioned the company ahead of global competitors, providing a first-mover advantage in the industry.
With its headquarters in Dubai, United Arab Emirates, and Buenos Aires, Argentina, Aleph operates through more than 90 local offices worldwide, empowering businesses to harness the power of digital advertising across various markets.
Read Also: Ad Dynamo by Aleph Group launches free digital academy in Nigeria
Launching Ad Dynamo by Aleph‘s Digital Ad Expert
This official announcement comes 11 months after Ad Dynamo by Aleph launched its flagship initiative in Nigeria, Digital Ad Expert, a free digital media education platform designed to solve the challenges associated with digital media education in Nigeria and across Africa.
This platform aims to educate and certify the next generation of digital professionals, empowering individuals to compete in the global digital ecosystem. Already, over 1,000 participants from Nigeria have benefitted from this program.
Michael Owatunde, Regional Marketing Manager at Ad Dynamo by Aleph, highlighted the platform’s efficacy in enhancing the skills of both newcomers and experienced advertisers. He said,
Our platform welcomes newcomers into the industry by teaching the basics. It also keeps experienced advertisers on top of their game by helping them sharpen their skills. Compared to other MOOCs (Massive Open Online Courses), our methodology leads to 2x higher graduation rates, 50% less dropout rates, and 90% more engaged learners.
At Aleph, it is dedicated to addressing digital media education challenges in Nigeria and Africa, hence the development of Digital Ad Expert. By providing accessible education and fostering digital literacy, it aims to empower more people to compete and excel in the dynamic realm of digital advertising.
Its mission is to educate 50,000 digital learners worldwide with digital marketing skills, and Nigeria is a big part of this ambition. With a team of highly skilled professionals with deep expertise in the Nigerian market, Aleph is well-equipped to cater to the unique needs of brands in the region.
Also, Aleph collaborates closely with a network of local partners to deliver enhanced brand support and guidance. The entry of Aleph into the Nigerian market is poised to reshape the country’s digital advertising landscape.
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