Porter Novelli, a leading global PR consultancy, has introduces a new, more flexible global offer in response to evolving client needs in the wake of the global economic downturn, “the Connected Core,” a borderless global talent acquisition network,
This global network model allows the agency to harness talents from around the world, creating dedicated centers of excellence tailored to each client’s requirements. By seamlessly plugging in additional expertise as needed, Porter Novelli aims to provide agile solutions amidst the changing landscape of customer buying behaviors and the growing demand for impact measurement.
Fenella Grey, Managing Director of Porter Novelli EMEA, emphasized the necessity of adapting to global seismic shifts, stating:
“With the rise in volatility in customer buying behaviours and increasing pressure on measuring impact due to the cost-of-living crisis, it became obvious that we needed to create something much more agile to cater for these global seismic shifts. Our Connected Core ‘lever system’, enables clients to quickly plug in (and out) expertise in accordance with priority markets and needs.”
Dariela Roffe Rakind, Director of Europe and Global Public Relations at the Almond Board of California, also said:
“Working across four European markets, often with common strategic goals, we need to be efficient and agile. We want to be able to plug in expertise and individual strengths when needed, whether that’s strategic support or market knowledge, creative or data insights. But we also recognise that we get great work done when we really know each other as individuals so at the heart of the way we work is a core team that really understands our business.”
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Benefits of the Connected Core model
The Connected Core model comprises four capability cohorts that assemble talent from various strategic areas worldwide: Purpose & Impact, Corporate Counsel, Brand Growth, and Employee Engagement.
At its core lies the Strategic Services hub, providing top-tier content, production, strategy, planning, and data-led expertise. Porter Novelli’s value proposition centers around the ability to communicate at the speed of culture. By capturing market trends and intelligence (signal IN), the agency employs its own data-led insights and expertise to deliver daily insights and external communication programs (signal OUT).
Jessica Mullan, Director of International Communications at Blueprint Medicines, expressed the need for a dedicated partner:
“We are fiercely committed to our work, so we need a partner who cares about our mission as much as we do. We also need a partner who is three steps ahead of us – moving with agility and speed to help us capture opportunities to strengthen our value proposition across Europe. The Porter Novelli team does this and more.”
The launch of The Connected Core follows Porter Novelli’s impressive two-year growth trajectory of 40% and recent client acquisitions in the first quarter of 2023, including The Rhodes Trust, Jaunt temporary car insurance, and Roche.
As Porter Novelli pioneers this innovative global network model, the industry eagerly anticipates its potential to revolutionize the PR landscape, providing clients with agility, expertise, and unmatched value in an ever-changing market.
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About Porter Novelli
Porter Novelli is one of the world’s largest and most prominent PR consultancies. Founded in 1972, the agency has established itself as a leader in strategic communications, reputation management, and brand building. With a global presence and a diverse range of clients, Porter Novelli offers comprehensive public relations services tailored to meet the evolving needs of businesses and organizations.
The agency places a strong emphasis on understanding and responding to the changing dynamics of the marketplace. Recognizing the importance of agility in today’s fast-paced world, Porter Novelli has developed innovative approaches to meet the challenges faced by its clients. This includes the introduction of The Connected Core, a revolutionary global network model that enables the agency to assemble a team of top talent from around the world, providing clients with specialized expertise and customized solutions.
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