Twitter expands its creator monetisation with Ads Revenue Sharing Program

Twitter has expanded its creator monetisation program to include a portion of the ad revenue that it earns from ads appearing in the replies to their posts. The company confirmed that this action is a part of its effort to help people further monetize their time on the app.

“We’re rolling out the program more broadly later this month and all eligible creators will be able to apply,” Twitter said.

According to the company, eligible creators are subscribers of Twitter Blue or verified organizations, those with more than 5 million tweet impressions per month for the last 3 months, and creators who pass human review for Creator Monetization Standards.

Twitter CEO, Elon Musk, said that the total amount paid out will be $5 million, which will be the combined total from February onward. He also said that each qualified creator will receive payment through an online payment platform, Stripe.

Some creators are reacting to this idea by claiming the payouts being significant. Brian Krassenstein, with over 750,000 followers made a tweet about receiving his revenue share already, and backed it up with a screenshot. As seen in a report, creators like @raptalksk and @bennyjohnson, with $2,236 and $9,546 respectively have also received their payments.

With the Creator Ads Revenue Sharing Program launch, artists will naturally want to offer incentives for people to respond to their tweets. The ideal case scenario would be to spark dialogue. This is well captured by Farzad Mesbahi, a Twitter influencer who reacted to the news of the Ad revenue launch with, “The more haters you have in your replies the more money you’ll make on Twitter.” Elon Musk replied in a tweet, “Poetic justice.”

Sexual content are however prohibited from being commercialized under Twitter’s guidelines for monetizing content even though the app has a history of high tolerance for pornographic content. Twitter has made it clear that it frowns at any sort of pyramid schemes or get-rich-quick schemes. It also does not monetise violence, criminal activity, gambling, or drugs and alcohol. Furthermore, creators trying to make money off copyrighted content they do not own would be disqualified from this ads revenue share.

Read More; Elon Musk sues law firm that defeated his bid to walk away from $44b Twitter deal

Twitter has been in the eye of the storm

Twitter has had a lot going on in these past weeks. It started by feeling the heat from its employees as they filed a lawsuit against the company when it missed the mark on its promise to pay 2022 bonuses.

Ex-employees also took the company to court for not honoring its obligation to pay severance packages of up to $500 million to staff laid off as a result of his takeover. Furthermore, Twitter found itself in hot water for refusal to pay three months’ rent to its Boulder landlord.

But its problems weren’t only on the operational front as without any prior warning to its users, it limited views on certain tweets which had users guessing what was to come. Interestingly, Musk provided information saying that the views would be increased to certain numbers for different categories of users.

Most recently, the social media app threatened Meta with legal action, accusing its rival of poaching former employees in order to launch a “copycat” platform, Threads app. In addition to this, Elon filed a lawsuit against the Wachtell, Lipton, Rosen & Katz law firm to recoup the majority of the $90 million fee Twitter paid them for thwarting his attempt to back out of his $44 billion acquisition of the social media platform.

It is clear that the company is putting more effort into attracting users and keeping them engaged. The new revenue-sharing feature is another step in that direction – not only does it give creators more incentive to use the platform, it also demonstrates Twitter’s commitment to supporting independent voices. All in all, this latest launch is a win-win for both the company and its users.

Read More; Twitter facing another lawsuit for owing ex-employees $500M in severance pay