Twitter has made a significant change in its branding by officially parting ways with its iconic bird logo and adopting the alphabet ‘X’ as its new official logo. Along with this change, the platform has also undergone a website transformation, transitioning from twitter.com to x.com.
This change signifies a bold step for the platform with Mr Musk stating that it will go beyond being just a communication platform and transform into a more dynamic and influential global town square.
The announcement came shortly after Elon Musk revealed the change over the weekend. However, Musk clarified that this new logo is an “interim” one, hinting that there might be more logo changes in the future.
Read Also: Elon Musk to change Twitter’s signature bird logo to “X”
With such a drastic alteration to its branding, many users are left wondering how this will impact their experience on the platform. The shift from the familiar bird logo to ‘X’ raises questions about the relevance of the word “tweet,” which is closely associated with the bird imagery.
The activities and interactions on the platform might no longer be encapsulated by the term “tweet” if the logo no longer features the bird. Although, in response to a user’s query about this all-important matter, Elon Musk simply replied:
Giving her perspective on the transformation, the CEO of Twitter, Linda Yaccarino, acknowledged that the platform has already made a massive impression by revolutionizing communication. However, she believes that ‘X’ will take the platform further, unlocking its potential to dream bigger and innovate faster, in line with what both fans and critics have been pushing for over the years.
Yaccarino emphasized that the change to ‘X’ has been in the works for the past 8 months, evident in the rapid feature launches and updates that users have witnessed on the platform. This shift aligns with the platform’s strategic vision for x.com, reinforcing that all the recent developments have been leading up to this transformation.
Despite the excitement surrounding the change, there are questions about who initiated this significant alteration. While some may have been clamouring for the platform to evolve, others might be taken aback by the sudden departure from the familiar branding.
Users’ reaction to Twitter becoming X
As expected, reactions have been pouring in since the platform’s transformation from the much-beloved Twitter to the very ominous X that has become synonymous with Elon Musk. The reactions are largely unsavoury and depict that users will take very long to get used to the new Twitter X. If they ever do. Some users worry about the essential free speech which the platform has always guaranteed:
In an age when brands are some of the strongest business expressions in the world of business, losing one f the most popular ones in the world for something largely without a meaning appears to bug many users like the user below:
Some worry about how the new name, X, would fit into the overall register and vocabulary of the platform. For instance, how could one go from tweeting at someone, which has made perfect sense for passing a message, to X-ing someone which, as well as contemporary vocab goes, could mean terminating someone:
.
Everything you need to know about the new X app
Twitter has recently rolled out some exciting new features that align with the innovative Everything app, creating a buzz among users. One user shared insights into the key features that are set to revolutionize how the new app operates:
Creator Payments: One of the major highlights of the new app is the introduction of Creator Payments. With this feature, content creators no longer need to rely on having a subscription button or achieving a specific number of impressions per month to start earning. Instead, creators will be eligible for payment right from the moment they request creator verification
Also, Twitter is currently working on a service that allows you to get paid for profile visits. Twitter is actively developing a service that will allow users to get paid for their profile visits. This unique feature means that every visit to a creator’s profile can potentially translate into earnings.
Audience name: Twitter CEO Elon Musk has also revealed some exciting changes that will reshape the user experience on the platform. One of which involves the way we refer to our loyal audience. Instead of being called “followers,” Elon Musk proposes using the term “viewers,” reflecting the dynamic nature of interactions on the platform.
The bookmark feature, which has been a popular tool for saving tweets for later, will now seamlessly integrate with the timeline. This means users can instantly access their saved content without having to navigate to a separate bookmarks section, streamlining the overall experience.
Twitter is also set to make a significant leap in its video capabilities. The platform is actively working on developing its own SmartTV app, signalling Twitter’s ambitions to become a major player in the video content space.
Lastly, Elon Musk aims to switch the platform’s default colour from traditional white to a striking black. This change is intended to give Twitter a fresh and distinctive look. It, however, comes with more than just a visual overhaul.
The introduction of the black background, coupled with the new logo’s dark aura, creates an entirely different atmosphere on the platform. It is safe to say that Twitter, as we know it, is undergoing a profound transformation. The shift in colours symbolizes a departure from the past and signifies a new era for the social media giant.
Technext Newsletter
Get the best of Africa’s daily tech to your inbox – first thing every morning.
Join the community now!
