Glovo has partnered with Chicken Republic, the biggest QSR brand in Nigeria, that will make it “a key platform for Chicken Republic customers ordering online,” the food delivery platform said in a statement to Technext on Friday.
The terms of the partnership
With this partnership, the Glovo app becomes the key platform for customers ordering Chicken Republic online. Though Chicken Republic has over 300 stores in Nigeria, the partnership is effective only in places where the food delivery company operates, including Lagos, Abuja and Ibadan.
“Through this partnership, Glovo aims to enhance the experience for Chicken Republic’s customers ordering online, from point of order to point of delivery, ensuring a more efficient service for customers,” according to the statement.
“Glovo currently operates in 58 Chicken Republic stores across Lagos, Abuja & Ibadan and with this partnership, the platform will drive customer access and convenience to Chicken Republic, while also expanding its own customer base. Prior to this partnership, Glovo has worked with Chicken Republic since May 2022 and has since then grown exponentially. This move speaks to Glovo’s growth in the Nigerian market and its rise to the leader in the industry in two years of operations in the country,” the statement said.
The company’s statement didn’t say if other food delivery companies have been kicked off the Chicken Republic roaster, but the three major food delivery brands in Nigeria, Jumia Food, Bolt Food and Glovo, all before now used to carry Chicken Republic orders.
What does this mean for Glovo?
The move offers Glovo, a relatively new brand in the Nigerian market with barely two years of operating, more responsibilities to deal with the high demand of having a QSR brand like Chicken Republic as a preferred option.
It also drastically changes the games in the race to dominate the food delivery space in Nigeria, flummoxed by free delivery and discount incentives.
“Glovo has solidified its position as the market leader in on-demand commerce in Nigeria by entering into a significant partnership with Chicken Republic, the country’s largest QSR brand with over 300 stores nationwide,” the statement reads in part.
“Effective this August, the strategic alliance elevates Glovo as a key platform for Chicken Republic customers ordering online. The decision came from Chicken Republic’s desire to streamline its partnerships in the space and improve customer satisfaction,” it adds.
Speaking on the partnership, Kofi Abunu, the CEO of Food Concepts, Chicken Republic’s parent company, said: “As the leading QSR in Nigeria, it is important to partner with brands like Glovo that share in our vision to deliver excellent customer experiences. We believe it will boost our deliveries and positively impact our business.”
Lamide Akinola, General Manager for Glovo Nigeria, said of the partnership with Chicken Republic: “Since our initial collaboration with Chicken Republic in May 2022, we have demonstrated the ability to provide a fast and superior service for their customers. Thus, we are very proud that Chicken Republic, the leading QSR in Nigeria, has recognized our expertise and chosen us.”
This partnership raises important questions about Glovo’s rise to the top of the food delivery business in a country with huge structural hindrances. While a food delivery company with resources like Glovo can invest in more motorcycles and bicycles and meet their service demands, traffic gridlock in Lagos and the other cities it currently operates, Abuja and Ibadan, cannot be easily averted.
For this partnership to succeed and keep customers happy with on-time deliveries, Akinola will need to craft ways of manoeuvring that singular challenge that seems to be going nowhere, especially now that the platform will have an influx of orders.
The partnership with Chicken Republic extends to Ghana. Glovo said it will also soon roll a similar deal with Chicken Republic in other African markets.
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