3 tips to consider before investing in a crypto project Initial Coin Offering (ICO)

Temitope Akintade
Goodwell investment to raise EUR 150 million in the new uMunthu II investment fund
Goodwell investment to raise EUR 150 million in the new uMunthu II investment fund

In the fast-paced world of cryptocurrency, Initial Coin Offerings (ICOs) have emerged as an attractive way for blockchain projects to raise capital. 

Basically, ICO is the blockchain space’s version of initial public offering (IPO). This is how it works: a blockchain firm seeking to raise money to launch an app or service can launch an ICO as a way to raise funds and interested investors can buy into it, to receive a new cryptocurrency token issued by the company. 

This token may have some utility related to the product or service that the company is offering or represent a stake in the company or project.

What has been noticed in the crypto space ICO is that they offer the promise of incredible returns but come with a high level of risk. This is why potential investors must strive to exercise caution and due diligence as they navigate the murky waters of Initial Coin Offering.

In this post, we will explore three essential considerations to keep in mind before investing in a crypto project’s ICO.

Ask the right questions 

In the world of cryptocurrencies, hype often precedes reality and Initial Coin Offerings are no exception. These events can generate massive amounts of buzz and excitement, with promises of revolutionary technology and exponential returns on investment. However, it’s essential to separate the hype from the underlying reality.

Crypto Jobs Initial Coin Offering (ICO

It is important to ask if the project’s value proposition is based on solid fundamentals and not just smoke and mirrors. For instance, in 2017, the infamous Bitconnect promised guaranteed returns for investors but eventually became one of the biggest crypto scandals in history.

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In order not to fall into scams like this, it is pertinent to conduct thorough research. This can be done by scrutinising the project’s whitepaper. Check if it provides a clear and well-structured plan for the technology and if the team behind the project is experienced and transparent.

Anonymous teams and vague roadmaps would always be a red flag.

Be clear on regulatory requirements 

The crypto landscape is still evolving, and regulatory oversight varies widely from one jurisdiction to another. Cryptocurrencies operate in a legal gray area in many countries. While some nations have embraced them, others have imposed strict regulations or outright bans. 

This regulatory uncertainty can pose significant risks to ICO investors. ICO projects that fail to comply with regulations may face legal challenges, leading to the freezing of assets or even the complete shutdown of the project. This can leave investors with worthless tokens and dashed dreams of profit.

This is why investors must understand the laws and regulations in their jurisdiction. Some countries may require ICOs to undergo rigorous KYC (Know Your Customer) and AML (Anti-Money Laundering) checks, while others may have banned ICOs altogether.

China and South Korea are the only countries to have reportedly banned ICOs outrightly. There are no specific laws in Nigeria that illegalise ICOs. 

Know the risks involved 

The crypto market is notorious for its extreme price volatility. Depending on their perspective and risk tolerance, this characteristic can be both a blessing and a curse for ICO investors. An ICO’s token price can experience wild fluctuations in the days, weeks, and months following the initial offering.

3 ways to identify crypto pump and dump schemes. Initial Coin Offering (ICO

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It’s crucial to assess your risk tolerance before investing in an ICO. Are you comfortable with the idea of your investment potentially losing significant value overnight? Can you withstand the emotional rollercoaster that often accompanies crypto investments?

If yes, then you should go ahead. 


Investing in an ICO can be a thrilling and potentially profitable venture, but it’s not without its pitfalls. The crypto world is a breeding ground for innovation, but it’s also a fertile ground for scams and speculation. To navigate this landscape successfully, you must approach ICOs with caution and diligence.

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