AUTO24 expands its used cars marketplace to South Africa, Rwanda, Senegal and Morocco

Auto company, AUTO24.africa, has started its expansion journey after launching its operations in four new African markets. This is according to a statement released to Technext. The new markets include South Africa, Rwanda, Senegal and Morocco.

Launched in September 2022, Auto24, an innovative used car marketplace, is the product of a partnership between global vehicle marketplace, Africar, and Stellantis, the parent company of Maserati, Peugeot, Fiat, and Chrysler among others. The company offers both buyers and sellers of used vehicles a platform to transact.

This development is coming after what the company describes as a remarkably successful first year in Ivory Coast. The company says the move positions its platform to become the continent’s number one multi-brand retailer for used cars. Following last year’s investment from Stellantis, AUTO24.africa is revolutionizing the African automotive sector with first-of-its-kind customer offerings.

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Speaking on the expansion vis-a-vis the company’s goals, CEO, Axel Peyrière, says the team is obsessed with its focus on customers which explains why it was always looking to deliver the best quality service and be the best in the auto dealership space.

“Our obsession is to be customer-centric. Our goal is not only to be the best in the market but to ensure we deliver unparalleled services for every used car buyer and seller. This expansion is a testament to our dedication.”

Auto24 used cars dealership

here is a penchant for new imported vehicles in Africa. This is spurred by the continent’s lack of vehicle production hubs and companies. Unfortunately, a vast majority of its population simply couldn’t afford the new cars, leaving them to settle for the used or second-hand ones. But then, purchasing these used vehicles poses their own challenges. They include uncertainty and a lack of guarantee on the part of the buyer, no refund policy if the vehicle proves to be substandard and a number of problems.

But Auto24 is taking care of these problems. The company claims to offer unparalleled and exclusive services, including a five-day refund policy, a six-month warranty, one-year maintenance, and one-year insurance plans for all vehicles. The platform also provides convenient financing options in association with several partners. These benefits are a first in many African countries and redefine the standard for car ownership across the continent.

The company says this year’s expansion is part of its long-term vision to become the leading multi-brand certified pre-owned car retailer in Africa. The platform aims to introduce even more features and capabilities that will further elevate the automotive buying and selling experience, all with trust and transparency.

Its parent company, Africar Group, has been a pioneer in online automotive classifieds in Sub-Saharan Africa since its founding in Australia in 2016. Africar operates and grows the largest network of automotive marketplaces in Africa. Available in more than 45 countries, and covering markets totalling more than 1 billion people, it has been helping millions of buyers and sellers of pre-owned vehicles to transact safer and easier over the last 5 years

Stellantis, as the main investor, continues to back AUTO24.africa in its ambitious journey which perfectly aligns with Stellantis’ strategic plan DARE FORWARD 2030 by participating to expand our offer of mobility solutions to widely meet the customer needs in Africa. At Auto24’s launch last year, Xavier Duchemin, the Senior Vice President of Pre-Owned Vehicles at Stellantis, said the investment in Africar Group to create Auto24 reinforces its strategy to grow its used vehicle business activity globally in a bold, pragmatic, and agile way.

“It will follow the same blueprint as the other Stellantis investments in the used vehicle ecosystem. The founders will accelerate the development of their activities while capitalising on Stellantis yet maintaining the inventiveness, energy, and agility that characterises start-up companies,” he said.

The upcoming platforms for the newly added countries will be uniquely available in both international and local languages, catering to a wider range of customers. The platforms in these markets will provide features allowing customers to reserve and secure their desired car prior to test-driving and finalizing the purchase. Auto24 says this distinct offering sets a new benchmark in the market, further enhancing the customer experience.