How B2B Boosted addresses the significant gap in the African B2B sales industry 

Although there has been a prolonged tech winter punctuated by reduced funding, layoffs, and companies shutting down, it is still a little surprising to see many companies that have established a product-market fit and raised funding struggling to scale. 

One of the major challenges preventing many companies from becoming Africa’s next unicorn is an unscalable go-to-market plan with a heavily manual sales process, reliant on people rather than process. 

Some of these marketing strategies revolve around spamming people via email to solely relying on a Yellowbook to find potential customers. It has become apparent that many African startups have a scrappy sales process that stops them from fulfilling their growth potential. Ironically, these startups are often labelled as “tech companies” but rely on a mix of Google Sheets and notepads to store customer information rather than adopting a free CRM tool. 

Thankfully, many African-owned companies are only particular about providing the solutions to these problems that African businesses face. One such company is B2B Boosted which helps sales leaders in emerging market startups to create B2B sales opportunities at scale, helping to find, nurture and close leads for their clients.

Edidiong Ekong, the head of growth at B2B Boosted explains his understanding of the problem and the need for a platform such as this due to his experience at several Nigerian-owned companies where he was responsible for the B2B go-to-market strategy across West Africa, East Africa and beyond

​​“I discovered this problem through firsthand pain and frustration. As we got bigger, it became incredibly hard to scale B2B revenue, and I started seeing different talent gaps on the team, not just in Nigeria but across our portfolio in Ghana, Kenya, South Africa and Rwanda,”

Edidiong Ekong, Head of Growth at B2B Boosted 

B2B Boosted; an extension of your sales team

B2B Boosted’s mission is to help African startups scale their B2B sales.  First, B2B assesses your current sales processes and optimises them to ensure that lead generation is automated and sales opportunities are created at scale. 

“It became obvious to me that we need to build something that helps startups to scale their B2B sales, but we have to do it in a way that is more lean, automated, and cost-effective,” says Tim Yakubson, the company’s director of client services.

Then, B2B Boosted helps to generate, pitch, nurture, and close B2B leads for your business, acting as an extension of your sales team. The platform uses open-source software for lead generation & CRM incorporating other APIs such as LinkedIn Sales Navigator, Hubspot etc., 

According to the company website, they help to generate and close deals by redesigning the sales process into four main components called LAPS, which stands for leads, appointments, proposals, and sales. 

We then added a healthy balance of automation, in tandem with the expertise of hiring enterprise-level sales folks, who would, on a freelance basis, sell on behalf of these smaller B2B startups. This is a win-win for both with salespeople making extra commission and startups benefiting from their expertise” 

“Most startups lack the WHO, the WHAT and the HOW to scale B2B sales. At B2B, we recruit the who, give our clients the what, and show the how. And once the startup has all three, your B2B sales scale,” says B2B’s head of client services, Tim Yakubson. 

In a nutshell, B2B Boosted feeds people into your sales funnel, showing businesses, exactly, how to sell to them so that they can generate good leads and turn them into clients. This means that your sales team can rely on B2B Boosted to do the magic and get them meetings, whilst also nurturing and closing the leads for you too. 

Free B2B Sales Boost 

Whilst 70%+ of the companies that B2B works with tend to be backed by Google, YCombinator, Techstars or a fancy VC fund, B2B Boosted provides biweekly webinars and free sales resources for any startup enthusiasts exploring new ways to grow B2B sales.

If you are a startup leader looking to sharpen up your sales team’s B2B sales, B2B Boosted hosts biweekly webinars about scaling B2B sales, which you can sign up for using this link.

Whilst you are there, feel free to download the B2B Growth Playbook tested on YCombinator startups that grew sales up to $5m per year.