Showmax users in Nigeria to pay N2900 for Premier League package ahead of February relaunch

South African company MultiChoice has revealed a pricing update for its Showmax packages. Starting February 12, 2024, the General Entertainment package will be priced at $2.89 (N2500) per month in Nigeria. Additionally, the new Premier League Mobile plan will be available at $3.35 per month (N2900), while the Entertainment and Premier League mobile bundle will cost ₦3,200 ($3.70) monthly.

In South Africa, the company says it will now charge R89 ($4.77) per month for its General Entertainment package, starting February 12, 2024, a downward revision from its initial R99 ($5.30) monthly. The new Premier League Mobile will cost R69 ($3.70) a month, while Entertainment Mobile will remain at R39 ($2.09) per month.

The campaign to boost registrations for the enhanced Showmax experience is set to kick off on Tuesday, January 23, 2024. Notably, MultiChoice had previously announced the launch of version 2.0 in November 2023, promising over 1,300 hours of new Showmax Originals, a revamped app, and a fresh look. The highly anticipated Premier League mobile plan, announced by MultiChoice South Africa and Showmax CEO Marc Jury on Monday, January 8, 2024, is set to livestream all 380 matches, offering a mobile-only viewing experience.

Read More: MultiChoice suffers $50.2 million after-tax loss between April 1-Sept 30

Showmax evolving to effectively compete globally

Speaking of this, recall that Showmax discontinued its live-streaming sports platform, Showmax Pro, in October 2023, focusing solely on original entertainment services. The upcoming version 2.0, set to launch soon, promises compatibility across various devices and potential 4K support to rival international streaming giants.

Following Comcast’s NBCUniversal and Sky’s acquisition of a 30% stake in Showmax in March 2023, the platform gains access to NBCUniversal’s Peacock, enhancing its content library. Despite DStv facing challenges with a reported loss of nearly 500,000 subscribers, MultiChoice aims for a robust future, projecting R18.7 billion ($1 billion) in net revenue over the next five years.

In a bold move, MultiChoice is placing its future growth and revenue prospects on the line with the imminent relaunch of 2.0. CEO Marc Jury reveals pivotal partnerships with MTN and Capitec, ensuring mobile plan packages at more accessible prices, adding another layer to the platform’s competitiveness.

Since its inception on August 19, 2015, Showmax has expanded its reach to over 40 markets across Africa, emerging as a leader in the African streaming market with a substantial 40% share after surpassing Netflix. Notably, MultiChoice expanded its presence with the introduction of the GOtv Stream app in Nigeria in December 2023.

Navigating the streaming battlefield

In the competitive market of streaming services dominated by global giants like Netflix, Amazon, and Disney+, Showmax is preparing to launch 2.0, positioning itself strategically to maintain leadership in the African streaming landscape. Recognizing the need for continuous innovation, the upcoming update promises a plethora of new content and features to distinguish itself in a crowded market.

A cornerstone of the streaming company’s strategy is investing in exclusive content and forming key partnerships. Surpassing Netflix in the African market, the platform attributes its success to a curated library that includes a diverse range of local and international content.

Cultural relevance is another focal point for Showmax, emphasizing African stories, languages, and cultures. This approach has allowed the platform to establish itself as not only an entertainment hub but also a connection point with the local community.

Furthermore, technological advancements play a pivotal role in the company’s strategy, with the consideration of 4K support in version 2.0 aligning with evolving viewer expectations. The platform’s compatibility across various devices, including smartphones, media boxes, game consoles, and smart TVs, ensures a seamless viewing experience for subscribers.

As Showmax readies for the streaming wars, its success hinges on understanding and catering to the unique preferences of its African audience. Version 2.0 represents more than an update; it’s a strategic move to solidify the platform’s position, offering a compelling alternative in a digital landscape dominated by streaming giants.

Read More: DSTV/GoTV set for ‘inflationary’ price hike in 2024 amid financial pressure at Multichoice