AT3 Resources unveils MUVMNT for better brand experiences, storytelling

Lagos-based communication and events consultancy, AT3 Resources has announced the launch of MUVMNT, a multiverse of brand experience platforms. Comprising The MUVMNT Studio, The MUVMNT Experiences, and The MUVMNT Reports, these creative platforms aim to redefine brand experiences by fostering community, enabling interactions, and elevating culture.

In its 7th year of operation, the award-winning communications consultancy is transforming into a Brand Growth agency, realigning its services for market leadership. AT3 Resources is dedicated to reshaping storytelling, brand experiences, and engagement through movements that generate business value.

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“We believe that life experiences are always in motion better experienced through channels that connect people, communities and culture; so, it is our mission to bring people together by connecting brands with their consumers and consumers with the brands they love and admire across Africa. We must continually seek avenues to co-exist, co-create and engage with ourselves. It is the recognition of this co-dependence that makes us thrive better as humans” In essence, we are powering brand mobility in Africa with these movements, says the founder, Tosin Adefeko.

“We remain committed to finding the best ways to tell our clients’ stories. The expanded mission to create movements elevating brand experiences is a response to evolving audience demands and preferences. By placing the consumer at the centre of the conversation and narrating the stories of clients’ products and services through the lens of consumers, influencers, and partners, we will continue to build strong connections,” Adefeko added.

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The MUVMNT Studio will host its signature podcast, ‘themuvmntpod,’ alongside other pods catering to various interests. The MUVMNT Experiences will offer tailored interactions for creators, curated experiences for women navigating their career paths and a CSR initiative for young PR talent beyond the classroom.

And, the MUVMNT Reports will serve as an annual compilation of AT3’s perspective on the impact garnered across the board.

AT3 Resources is committed to creating strong connections and telling clients’ stories through the lens of consumers, influencers, and partners, ensuring the brand remains true to its core ideas while making significant strides in the dynamic landscape of brand growth.