TikTok introduces ‘Account Check’ in new community guidelines update

David Afolayan
The Account Check feature is in addition to the existing Account status page, introduced last year, which lists a creator’s video violations…
TikTok launches text-based feature as social media competition tightens

Popular video-sharing platform, TikTok has announced the roll-out of a new ‘Account Check’ feature. This new feature will make it easier for creators to check their account status and enable creators to quickly audit their accounts to see at a glance if they are in good standing on TikTok.

According to a statement shared with Technext, the new Account Check feature will indicate if access to certain features like comments or direct messaging has been restricted due to violations. On it, creators will also be able to see whether their content has been removed for breaking our rules or has been restricted from reaching the For You feed.

The social media company believes that with the information provided by the new feature, creators can better understand how their content and behaviour may have affected their standing on the platform and how they can appeal decisions if they believe that the social media platform got it wrong.

The Account Check feature is in addition to the existing Account status page, introduced last year, which lists a creator’s video violations.

Similar: #NollywoodNovember: Here is all that happened at TikTok’s Nollywood summit

TikTok introduces 'Account Check' in new community guidelines update

The company also said that it also publishing a TikTok Creator Code of Conduct. These are the standards that they expect creators involved in TikTok programs, features, events and campaigns to follow on and off-platform, in addition to their Community Guidelines and Terms of Service. The published rules will take effect in the coming weeks, TikTok said.

TikTok believes that being a part of these programs is an opportunity that comes with additional responsibilities, and this code will also help provide creators with additional reassurance that other participants are meeting these standards, too. “We’ll continue to focus on helping our community, and in particular our creators, better understand what our rules are and how we enforce them to provide a safer experience for over a billion people on TikTok”, says Adam Presser, TikTok’s Head of Operations, Trust and Safety.

Adam added that as part of efforts to boost its community guidelines to promote healthy content creation and interactions, TikTok is introducing a policy that will make an entire account temporarily ineligible for recommendation in the For You feed if a creator repeatedly posts content that goes against standards.

In these instances, their account and content will be harder to find in search. TikTok will notify creators when their accounts have been restricted in this way, and creators will be able to appeal. “We always look for opportunities to help creators better understand our unique rules and have introduced a warning strike when a creator violates our Community Guidelines for the first time”, Adam adds.

TikTok introduces 'Account Check' in new community guidelines update
TikTok is empowering creators to do more

At the core of TikTok’s success are three pivotal elements: the algorithm-driven “For You Page” (FYP), user-friendly editing tools, and an immersive full-screen, sound-on experience. These features collectively curate personalised content, delivering a unique and engaging experience that has propelled it to unprecedented heights in the digital realm.

TikTok also provides broadcasters with valuable data analytics to inform content strategies and optimise show launches. Analysing viewership, engagement rates, and audience demographics enables broadcasters to identify resonant content and tailor their approach accordingly.

Read also: Nollywood dominates Africa TikTok with 280,000 videos and 6.9 billion views in November

This data-driven approach ensures continuous improvement and optimisation of the show’s launch strategy.

TikTok needs to do something about the growing trend of non-consensual sexual videos on its platform

Today, the platform boasts over 3.5 billion downloads and more than 1 billion users globally, presenting an exciting opportunity for broadcasters, including those in the flourishing Nollywood industry. Its distinctive features and expansive user base enable broadcasters to connect with an engaged audience, utilising the platform’s algorithm to personalise content and reach potential viewers who may not have encountered their shows through traditional channels.

Recall that in October 2023, TikTok and Disney joined forces to create a unique content hub celebrating 100 years of the iconic Walt Disney Company. Fans could watch videos from across Disney’s brands, create their videos with Disney music and effects, play daily Disney trivia, and collect and trade “Character Cards” of favourite characters to win unique profile frames to show off their fandom.

TikTok’s ability to leverage trending challenges, sounds, and hashtags is a potent strategy for increasing reach. Providing a guideline for users to leverage it safely is another commendable step.

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