Details have emerged that vehicle financing company, Moove has drastically reprimanded a driver for accepting a ride request on another ride-hailing platform, inDrive.
Last week, we reported that drivers complained that there aren’t enough rides on the Uber platform. Some hinted that they would seek alternatives on other ride-hailing platforms rather than remain idle and broke.
Now, it appears that Moove has figured out a way to track erring drivers and action them. The company send agents to pose as riders on other platforms who order rides and catch the drivers.
Upon identifying one such rider, the representative sent him this message:
“Hello Moover, this is your last warning!!! Our vehicles are strictly meant for Uber operators only! You’ll not be warned after this, your vehicle number has been written down. If we get you for the second time, your vehicle will be retrieved and your contract terminated. Thanks.”

Interestingly it appears the Moove driver has used the inDrive platform successfully many times hence his account has been classified as a premium driver on the platform.
“You are even a premium driver on inDrive with our vehicle, yet you can’t meet your KPIs. Come and I’ll tow your vehicle back to Ojota,” the representative threatened.
Following that, the Moove monitoring representative upbraided the driver for not being able to meet his KPIs despite being a premium driver on another platform. They then ordered the driver to bring the car to Ojota, presumably to be retrieved.
(This entire conversation took place on the inDrive chat.)
Recall that Moove, as part of its partnership agreement with Uber, requires all drivers who obtained vehicles from it to operate strictly on the Uber platform. Responding to a Technext query in 2022, the company said it restricts drivers to the Uber app because it needs to generate productivity data to underwrite the drivers.
According to Moove’s spokesperson, the required productivity data can’t be generated if drivers are juggling several apps.
A dearth of rides forcing Moove drivers off Uber
Drivers operating on the Moove-UberGo platform raised the alarm about the crunching lack of requests on the mandated Uber platform.
The drivers (or customers, as the company calls them) who spoke to Technext on the condition of anonymity for fear of losing their contracts said ride requests are drying up on the platform, and it is affecting their ability to feed, take care of their loved ones, and live meaningful lives.
“There is no work on Uber Go and I don’t know what is happening,” one of the drivers, Lanre* said. “I have deleted my app and reinstalled it again, I have logged out and logged in, but still there are no requests. There is no work on Uber Go and I don’t know what is happening,” he lamented.


According to the drivers, a possible reason for the declining requests is that riders are typically several kilometres away from the next available driver. Indeed, one of the drivers said some pickup locations could be as far away as 40 minutes for a trip of two or three kilometres. It makes no sense for the driver or the rider.
Therefore riders will opt for, and patronize drivers on other apps like Bolt and inDrive, or even the regular Uber whose drivers are a few minutes away. This, naturally, leads to more requests on those apps than on Uber, forcing drivers to seek refuge in those other apps in droves.
One could only expect that Moove has increased its monitoring across other platforms. Drivers said that is one way the company catches their drivers “red-handed”. A former Moove driver and e-hailing operations expert, Vincent Ajibola, narrated how the company positions its rep on other platforms in search of drivers violating its rules.
“A rep of the company will pose as a rider on any of the popular apps and deliberately make an order. The rep then awaits a driver whose identity will be revealed as one of theirs either by the plate number or the make of the car. Once the driver picks up the request, his or her identity will be noted down as a first-time offender. If the driver doesn’t desist and is caught using another app again, his vehicle will be signalled for recovery,” Ajibola explained.


He further noted that Moove doesn’t take the attitude of drivers lightly and is ready to severely punish drivers who migrate to other apps in search of ride orders.
“Even in the light of few or no ride requests on Uber, Moove doesn’t want their vehicles on other platforms as it represents a breach of the agreement between them and Uber. So, that’s the case above – a Moove rep reprimanding a driver using their vehicle to pick requests on another app,” he finished.
See also: Is the car financing model of Moove and Lag Ride killing the gig in cab-hailing for drivers?