Emmanuel Marakwe-Ogu launched Marasoft Pay in 2022 with a clear goal: fix Africa’s broken payment systems. Businesses were struggling with slow transactions, high fees, and unreliable platforms, and he saw an opportunity to change that. But in just two years, his vision has expanded far beyond payments. Now, as Marasoft Pay prepares for its next phase of growth, Marakwe-Ogu is focused on scaling beyond Nigeria and Kenya into new African markets, ensuring businesses don’t just survive—but thrive.
Unlike many fintech companies that rush into new markets with a one-size-fits-all approach, Marakwe-Ogu is taking a deliberate, research-driven strategy.
“We’re not just launching in new regions for the sake of expansion,” he says. “Every market has its own business culture, regulatory landscape, and unique pain points. Our job is to understand those first, then tailor our solutions accordingly.”
Marasoft Pay’s upcoming expansion will introduce its payments, ERP, and loyalty management solutions to businesses that have long struggled with disjointed tools, aiming to offer an all-in-one ecosystem that simplifies how businesses handle finances, customer engagement, and operations.
Africa’s digital economy is booming, and fintech is at the center of it. However, many businesses—especially SMEs—are still limited by outdated financial infrastructure. For Marakwe-Ogu, solving this challenge isn’t just a business move; it’s a mission. “African businesses don’t need to struggle with inefficiencies when technology can solve them,” he states. “We’re not just giving them payment tools—we’re giving them a system that helps them grow.” With Marasoft Pay’s integrated ERP and payment solutions, businesses can track sales, manage expenses, automate invoices, and retain customers—all in one place. This, he believes, is the real game-changer.
While expansion is a priority, Marakwe-Ogu is also focused on keeping innovation at the heart of Marasoft Pay. The company is investing in better AI-driven analytics, more intuitive user experiences, and financial services that support business growth beyond just transactions. He is also navigating the complexities of regulatory compliance, ensuring that every market entry is built on a foundation of trust, security, and stability.
For Marakwe-Ogu, the vision remains unchanged—build technology that businesses can rely on, no matter where they are. “We’re not here to make noise,” he says. “We’re here to make an impact. That’s the kind of growth that matters.”
Contact Information:
Website: https://marasoftpay.com/
Email : [email protected]
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