Egypt-based Suplyd raises $2m to strengthen its supply chain offerings

Suplyd, an Egypt-based digital procurement platform, has raised $2 million in a pre-Series A round led by 4DX Ventures, Camel Ventures, and Plus VC, with participation from Seedstars and backing from existing investors. The new funding will help the startup develop new products towards extending its presence across Egypt’s restaurant system.

Founded in 2022 by Gohar Said, Karim Selima, and Ahmed ElMahdy, Suplyd provides procurement solutions for SME restaurants, addressing long-standing inefficiencies in Egypt’s $10 billion hotels, restaurants and cafes (HORECA) supply chain. By directly connecting restaurants with suppliers and streamlining procurement processes, the startup is tackling the gaps faced in supply chain deliveries, as well as transparency issues. 

The Cairo-based startup has been digitalising procurement supply chain transactions for HORECA. Since its 2022 pre-seed round of $1.6 million, the company said it has grown 20 times and now serves over 5,000 restaurants, delivering operational tools and simplifying inventory and backend workflows. 

According to the Chief Executive Officer, Gohar Said, Suplyd had become a critical part of Egypt’s restaurant ecosystem over the past four years. While the progress has been accompanied by significant challenges, Gohar noted that the idea is now powering thousands of Egyptian restaurants every day.

“We’ve faced challenges, adapted to change, and earned the trust of our customers, partners, and investors. We didn’t just witness the industry’s digital transformation. We helped lead it. And we’re just getting started. There’s so much more to build, and we’re here for the long haul,” he added.

Having possessed one of the highest tech adoption rates among B2B supply chain players in the region, the new funding has now placed the startup in a pivotal position to unlock new efficiencies across the system it operates.

While commenting on the funding round, 4DX Ventures explained that Suplyd’s digital procurement platform serves the long tail of restaurants that are often overlooked. It noted that the startup’s early traction, strong supplier relationships, and diversified revenue streams make Suplyd well-positioned to become a category-defining player within the region.

“At 4DX Ventures, we’re proud to have been one of the earliest backers of Suplyd, a company tackling the massive inefficiencies in Egypt’s $10B+ HORECA supply chain,” said Peter Orth, Partner at 4DX Ventures.

Also Read: Egypt’s Wuilt secures $2m funding to empower SMB’s in MENA with its free website builder.

Suplyd significance

From 2022 to 2025, Suplyd has secured over 5,000 restaurant customers and continues to deploy new operational offerings to simplify daily activities for restaurant owners or managers.

Suplyd offers an end-to-end digital solution that simplifies restaurant supply procurement. By replacing fragmented daily orders with a single, streamlined platform, operators gain access to hundreds of quality products, real-time analytics, and valuable procurement insights.

The startup also helps reduce waste, cut costs, and improve supply chain predictability with a fully digital trail, making it the go-to one-stop shop for F&B operators across Egypt.

“I have been in the restaurant industry for almost 12 years, and the supply chain in the restaurant industry is a nightmare for most operators. To make up for all the inefficiencies, you are always forced to either accept the fact that some of your menu items are not available or procure your requirements from the nearest market at a higher cost,” Gohar said in 2022.

He added that after opening his restaurant in early 2021, a chat with Karim and Mahdy (his Co-founders) brought the idea of introducing tech to facilitate the restaurant procurement system.

Suplyd now offers suppliers real-time analytics and actionable insights concerning demand patterns and trends, enabling them to minimise waste, utilise industry assets, and resolve the uncertainty of restaurants receiving their supplies. 

The latest $2 million round will support the company’s mission to build a comprehensive infrastructure for restaurant operations and expand into untapped areas across Egypt.