Canva hikes Pro subscription price by nearly 100%, pushes daily and weekly options

Online design platform Canva has increased the price of its Pro subscription in Nigeria from ₦2,800 to ₦5,500 per month, marking a significant rise for creators, students, and small businesses that rely on the platform for their everyday design work.

Checks by Technext show that users on older plans are now being billed at the new rate, confirming a shift away from platform’s long-standing lower pricing in the country. The change affects both individual creators and teams, especially those who had stayed on legacy plans for years.

Here’s how Canva’s current pricing in Nigeria now looks:

• Canva Pro (monthly/yearly): ₦5,500/₦44,000
• Canva Business (monthly/Yearly): ₦7,500/₦75,000
• Daily pass: ₦400
• Weekly pass: ₦1,100
• One-time premium element unlock: ₦1,200

Canva’s quiet reset after years of low pricing

In December 2024, the design platform began offering daily and weekly subscriptions in Nigeria to accommodate local currency payments and pay-as-you-go users. These subscription options are still available at the same prices. However, the monthly subscription fee for Canva Pro has now doubled.

The platform has linked its broader pricing changes to the expansion of its product offering, especially the rollout of AI-powered tools like Magic Write, Magic Design, and automated design workflows. These features are now bundled into the Pro experience, raising the cost of maintaining the platform.

The company is also getting rid of older, discounted subscription plans, which they call “legacy pricing.” These plans had remained in effect for years, even though the product had changed. For many Nigerian users, the ₦2,800 fee was one of these outdated prices.

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Currency pressure is another factor. With the naira’s sharp depreciation, foreign software companies have struggled to maintain older local prices, even after switching to naira billing.

What this means for Nigerian creators

The new ₦5,500 monthly subscription makes Canva more like an expensive design tool, instead of an affordable one, especially for freelancers and small businesses. This could discourage students and new creators from using the design platform, as they initially chose it because it was cheap.

However, the daily and weekly plans offer options that could still prove affordable. At ₦1,100 per week, four weekly subscriptions total ₦4,400, cheaper than the monthly plan. This may push users toward short-term access instead of long-term commitments.

The platform now provides a one-time payment option of ₦1,200 for premium design elements. This marks a shift toward a flexible, pay‑as‑you‑go model, allowing users to purchase individual assets when needed rather than committing to a full subscription.

Taken together, these updates show Canva repositioning itself in Nigeria, not just as a simple design tool, but as a comprehensive creative workspace powered by AI, collaboration, and flexible access. While this approach offers more choice, it may also mean higher costs for everyday users.