Today marks the official launch of Qartwil, the Lagos-born e-commerce startup founded by ORIERO Wisdom Okeoghene in April 2023.
Built as a zero-tech-skill, smartphone-native solution, Qartwil enables merchants—from gadget shops to bakery kiosks—to spin up fully branded online stores in under a minute, complete with auto-SEO, real-time alerts, and no transaction fees.
“Too many business owners loved what they made, but didn’t know how to be found,” says Wisdom. “Qartwil changes that—no coding, no agencies, just your vision, live.”
Qartwil’s heart lies in stories of transformation:
• CISCO Gadgets, a Lagos electronics retailer, listed products valued at ₦44.5 million and captured ₦41.68 million in sales within weeks—despite offering nearly ₦2.82 million in promotional discounts.
• Glitzamara, a jewellery store in Lagos, listed products of ₦6.80 million in value, and captured ₦5.27 million in sales online after switching to Qartwil’s one-tap storefront, having offered ₦1.53 million in promotional discounts.
“Our store was buildable in seconds,” says CISCO Gadget’s founder. “Seeing ₦41 million in orders—plus instant alerts in my pocket—felt like magic.”
By auto-generating SEO and schema for every product, Qartwil ensures each new listing is instantly discoverable on Google. And with its built-in graphic studio, merchants craft promo banners without outsourcing.
Core Features & USPs
| Feature | Benefit |
| Auto-Generating SEO | Instant search-engine visibility—no plugins or experts. |
| Unmatchable Annual Pricing | Plans up to 60% cheaper than competitors, with locked-in rates. |
| Custom URL & Email | Drag-and-drop logo, colour palettes & theme presets. |
| Branding-First Dashboard | Drag-and-drop logo, color palettes & theme presets. |
| Easy Analytics Integrations | One-click connects to Google Analytics, Facebook Pixel & more. |
| Auto Currency Adjustment | Shoppers see prices in their local currency automatically. |
| Instant Sale Alerts | Email and in-app sound notifications for every new customer. |
| Built-In Graphic Studio | Create banners, promos & thumbnails without leaving Qartwil. |
| No Tech Experience Required | Entire setup—store, checkout, payments—runs in a single app. |
From Idea to Impact
Since its beta, Qartwil merchants have collectively processed over ₦58 million in sales across just five pilot stores, all without a single developer hire. This week alone:
• DIdi Signatures generated over 5,000 new audience reach, and has increased sales by over 60%.
• Bullzor collected ₦967,000 against ₦1.09 million in offers.
“Qartwil made me look like a Silicon Valley startup,” shares Jommmak’s CEO. “Orders poured in while I slept.”
Roadmap & Vision
In Q1 2025, Qartwil scaled up its team and tech stack. Upcoming enhancements include:
• Social-Shop Sync: One-tap integration with Instagram, Facebook Shop & WhatsApp.
• AI-Powered Recommendations: Smart upsells and cross-sells to boost average order value.
• Offline Catalogue Mode: QR-powered flipbooks for street vendors to capture foot traffic.
“We’re building the operating system for Africa’s digital entrepreneurs,” adds Wisdom. “From auto-SEO to instant alerts, Qartwil frees dreamers to do more.”
About Qartwil
Qartwil is Africa’s most affordable, smartphone-first e-commerce platform, enabling small businesses to launch and grow without coding. Founded in 2023 in Lagos, Qartwil serves merchants across Nigeria with tools for SEO optimisation, branding, payments, logistics, and customer engagement.
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