Tesla’s highly anticipated “We, Robot” event on October 10, 2024, lived up to its futuristic billing as Elon Musk unveiled new autonomous technologies to reshape transportation and home robotics.
Musk, known for his enthusiasm for self-driving and automated cars with minimal human intervention, announced that the event would deviate slightly from Tesla’s original self-driving car concepts to focus on an immersive showcase of autonomous vehicles and robotics.
According to him, it would be a reveal of a fully autonomous vehicle that the CEO called a “Cybercab.” However, that wasn’t just it; notable reveals included the Robotaxi, Robovan, and Optimus humanoid robots, all promising groundbreaking advancements in accessibility and autonomy.

Musk’s keynote emphasised Tesla’s commitment to a future where self-driving vehicles are widespread and humanoid robots become household assistants.
Alas, “We, Robot” surpassed Tesla’s previous events, which had focused on the company’s electric car lineup and Tesla’s Autopilot system. Tesla’s autonomous vision has matured, as evidenced by this year’s expansion beyond cars to include practical, human-assisting robots.
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Here is all you need to know about the event.
Tesla Robotaxi: Autonomous travel for everyone
At the heart of Tesla’s future mobility strategy is the Robotaxi. Elon Musk revealed that this fully autonomous vehicle will begin production by 2026, with a target price of under $30,000. The Robotaxi is designed without the usual controls, such as steering wheels or pedals, emphasising its reliance on Tesla’s full self-driving (FSD) technology.


With spacious interiors and sleek, futuristic seats, it promises comfort and convenience, acting as an autonomous ride-hailing service. According to Musk, the Robotaxi aims to solve underutilization issues with cars, which he noted “are used only 1% of the time.”
By creating a fully autonomous, low-cost transport option, Musk envisions a future where cars are shared, reducing traffic congestion and emissions. “The task of driving will become like using an elevator—completely automated and routine,” Musk remarked during the event
Robovan: Autonomous Transport for Larger Groups
The Robovan, another highlight of the event, is Tesla’s answer to autonomous group transportation. Capable of carrying up to 20 passengers, the Robovan is intended for both commercial and personal use.
Whether acting as a school bus, cargo transporter, or RV, the Robovan is versatile in its design.


It is expected to operate at just 5-10 cents per mile, making it an affordable option for public transport.
While the Robovan is still awaiting regulatory approval for fully autonomous operation, Musk remains confident in its potential. “We’re making this future happen, and it’s going to look exactly like this,” he said, underscoring the company’s forward-looking vision for mass transit.
Optimus Humanoid Robot: The Ultimate Home Assistant
The most surprising announcement came with the unveiling of the Optimus humanoid robot. Musk revealed Tesla’s ambition to bring this robot to homes, businesses, and industrial settings as a personal assistant. Optimus can be used for a variety of tasks, from walking dogs and mowing lawns to babysitting and serving drinks.
Musk described it as a “personal R2D2 or C3PO,” capable of performing many household chores at an affordable price point of $20,000 to $30,000.


Musk believes Optimus will be Tesla’s most impactful product, stating, “Everyone will want their Optimus buddy.” He projected widespread adoption, predicting that “this will be bigger than any product Tesla has ever created.
Despite this bold vision, there are still technical challenges ahead, particularly in making the robot reliable and safe for the general consumer market.
What this means for the future of driving
For users, these products represent a leap forward in making futuristic concepts like self-driving cars and household robots accessible to everyday consumers.
However, Musk, who has a record of missing projections—and himself said he tended to be optimistic with time frames—did not say how quickly Tesla could ramp up the Robotaxi production, clear inevitable regulatory hurdles, or implement a business plan to leapfrog Robotaxi rivals such as Alphabet’s new tab Waymo.


Analysts and industry experts said establishing robotaxis could take years, particularly due to ensuring safety and reliability. They pointed to accidents as well as the difficulty the technology has responding to scenarios such as inclement weather, complex intersections, and pedestrian behaviour.
Musk revealed the prototype at the event held at the Warner Bros. film lot in Burbank, California, with a lot of demonstrations.
Tesla has reportedly been mapping the area ahead of the demonstration, even though the company says it doesn’t rely on high-definition maps to power its Full Self-Driving (FSD) driver-assist feature.


In closing, Musk’s ambitious vision encapsulates Tesla’s evolving role in shaping the future. “The future should look like the future,” Musk said during his speech, underscoring his drive to make advanced technologies available to everyone





