Binance tokenised stocks hit $500 million in Assets Under Management (AUM) powered by Gen Z investors

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Crypto platform Binance has announced that its bStocks tokenised securities offering has surpassed $500 million in assets under management (AUM). This milestone, which comes less than two months after its launch, reflects growing demand for tokenised market access as more users explore traditional financial markets through the platform.

Since going live on June 11, 2026, the product has expanded from five tickers to more than 46 listings, providing eligible users with 24/7 access to tokenised securities and free, instant conversion between a bStock and its underlying stock.

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Early platform data indicates that bStocks is attracting a predominantly crypto-native audience, with many users using tokenised securities as their first exposure to traditional finance. According to the data, 41.5% of bStocks users began their traditional finance investment journey through tokenised securities on Binance, while Gen Z accounts for 44% of bStocks trading activity, making it the largest participating age group.

Speaking about the milestone and what it means, Head of Exchange and Trading at Binance, Shunyet Jan, noted that tokenised stocks are opening the door to a new generation of investors.

With bStocks accounting for 58% of equity-linked volume on Binance outside U.S. market hours, it is clear that users increasingly expect access on their own terms. We’re seeing more users explore traditional finance through an experience that is borderless, always available, and integrated with the digital assets they already hold. As user demands evolve, we will continue expanding bStocks to make global investment opportunities more accessible and intuitive,” Jan said.

Binance bStocks seeing strong engagement beyond US

Binance bStocks have continued to see strong engagement outside traditional U.S. market hours. After U.S. markets close, bStocks account for 58% of equity-linked trading volume on Binance, demonstrating demand for around-the-clock market access. During the most recent weekend alone, bStocks recorded $2 billion in trading volume.

Binance bStocks hit $500 million in Assets Under Management (AUM) powered by Gen Z investors

As part of the company’s integrated investment ecosystem, the stocks are available alongside spot, equities and perpetual futures. Today, 58.5% of the stockholders also trade perpetual futures, direct equities, or all three, enabling users to manage multiple investment strategies within a single platform. Eligible users can also convert between a bStock and its corresponding underlying stock instantly and free of charge in either direction.

Since launch, Binance has expanded the number of available tokenised stocks from five to more than 46 listings, adding companies across technology, semiconductors, financial services, clean energy, and exchange-traded funds. Recent additions include Apple, Amazon, Goldman Sachs, PayPal, Dell Technologies, and the VanEck Semiconductor ETF.

Read also: More than an exchange: Binance marks 323 million users, $156 trillion in transactions on 9th anniversary


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