Tech Trivia with Abimbola Omotayo, Community Marketing Manager at Cardtonic

Tech has a way of taking curious people into places they never imagined. For Abimbola Omotayo, one of those places is the fast-moving world of fintech and Web3. 

After building a career around internet-first content, brand communications and creative storytelling, the young marketing professional made a bold transition into the financial technology space as a Community Marketing Manager at Cardtonic.

“I’m endlessly curious about people, ideas, and the little things most people overlook. I enjoy connecting dots and turning everyday observations into ideas that spark meaningful conversations. That curiosity has taken me across different industries and now into fintech, where I help build meaningful connections between people and brands while continuing to learn, adapt, and grow with every new challenge,” she said.

Cardtonic, operated by The Tonic Technologies Limited, is a Nigerian fintech platform that enables users to buy, sell and manage gift cards, alongside other digital and financial services. As a community marketing manager, Abimbola is helping to build meaningful connections between the brand and the people who use its products in an industry where trust, customer experience and community can make all the difference.

For her, joining Cardtonic has been one of the most transformative career moves she has made this year. Moving into the fast-paced fintech and Web3 space was a significant leap, but it was one she was ready to embrace. The experience has stretched her thinking and pushed her to raise her creative and strategic standards with every project.

Throughout the first half of the year, Abimbola says she has gained a deeper understanding of how strategy, product, customer experience and community must work together to build a brand that people genuinely trust. She also credits much of her growth to the teammates and leaders she has worked with, an experience that has reinforced her belief that the best ideas are rarely created alone.

Before joining Cardtonic, Abimbola worked as the Social Media and Brand Communications Lead at Careerbuddy and also served as a Creative Director at Tech Studio Academy. With a bachelor’s degree in Mass Communication, her career journey has been shaped by creativity, communication and an interest in understanding how people think and connect.

That curiosity remains at the centre of everything she does. Abimbola describes herself as someone who is endlessly curious about people, ideas and the little things most people overlook. She enjoys connecting dots and turning everyday observations into ideas that spark meaningful conversations.

Today, that curiosity has taken her across different industries and into the world of fintech and Web3, where she continues to build connections between people and brands while learning, adapting and growing with every new challenge. As the second half of the year unfolds, she remains grateful for how far she has come and excited about the possibilities still ahead.

Summarise your mornings in one sentence

My weekday mornings usually begin with a quick mental juggle of where I left off the day before, followed by a cup of water, community check-ins, Notion, team catch-ups, and then I dive into strategy and audience research. 

Describe your gadget setup

My gadget setup is minimal. I like to keep my workspace as clutter-free as possible, so it’s usually just my laptop, phones, a glass of water, and a vase of flowers. I’ve found that I do my best thinking in calm and intentional spaces. 

It keeps me present during strategy conversations and gives me the mental clarity to connect ideas, spot opportunities, and contribute more thoughtfully. 

What tech tools/applications do you use the most for work?

Notion and Google Workspace. 

What do you do when you need inspiration?

I rarely wait for inspiration to find me. I research instead. Curiosity is a big part of how I work, so I ask a lot of questions, study how people behave, and follow interesting rabbit holes online. Some of my strongest ideas have come from digging a little deeper than the obvious. In fact, one of my most viral campaigns started with a simple question I couldn’t stop exploring. 

What mobile application can you not do without daily?

Notion. It’s my second brain. My brain has far too many tabs open at once, so Notion helps me keep everything in one place. If it’s not in Notion, there’s a good chance I’ll forget it. 

What tech solution do you wish someone had created?

I’d love a tool that could measure delayed influence. Sometimes a piece of content doesn’t make someone act immediately. In fact, they may not react to the information or content, but it changes how they think or what they remember weeks later. 

Current analytics don’t capture that kind of impact, yet I believe that’s where some of the most meaningful marketing happens. 

If you had unlimited time and money, what problem would you solve?

If I had unlimited time and money, I would solve the problem of untapped creative potential. I don’t think the world is short of brilliant people. I think it’s short of environments that help people think deeply enough to uncover what they’re capable of. 

If I could, I would build systems that encourage curiosity, challenge assumptions, and help people turn overlooked ideas into meaningful work. 

Which woman in tech inspires you the most?

I would say Odunayo Eweniyi. Of course, what she’s built with PiggyVest is remarkable, but what I admire even more is how she’s helped shape conversations around fintech in Africa. 

She reminds me that building great products is only part of the job. Helping people understand them, trust them, and see the value they create is just as important. That’s something I think about a lot in my own work. 

Which profound statement inspires you the most?

“One step at a time.”  It’s a simple reminder I come back to whenever I feel overwhelmed or hit a creative block. In fast-paced environments, it’s easy to feel like everything needs to happen at once, but that phrase reminds me to focus on the next right step. 

More often than not, that’s all I need to regain clarity and keep moving forward. 

Whose women in tech trivia would you love to read?

Odunayo Eweniyi, co-founder of PiggyVest.  Beyond everything she has built, I would love to know more about the moments that shaped how she thinks, the decisions she almost didn’t make, and the lessons that never make it into headlines. I think there’s often as much value in the journey as there is in the success. 

Read also: Tech Trivia with Debbie Otuagomah, CEO of Pineway