Ronaldo Launches First NFT Collection With Binance

Adeniyi Odukoya
Cristiano Ronaldo

In June 2022, Binance officially announced that it had formed a partnership with the football icon Cristiano Ronaldo. The world’s leading exchange has now disclosed that The maiden Cristiano Ronaldo NFT collection will be available on November 18 (9 a.m. UTC).

The Manchester United forward teamed up with Binance to create a unique and ethereal experience for football lovers across the globe with a string of NFT collections that will launch exclusively on Binance’s official NFT platform. This will enable registered Binance users worldwide to buy the collections via Binance Pay.

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Ronaldo’s First NFT is Out on Binance

In tandem with the goal of the partnership formed in June, Cristiano Ronaldo’s first NFT collection will be available on Friday, 18th of November. The world’s leading blockchain ecosystem is ready to set the five time-ballon d’Or winner’s NFT afloat in the coming days— for sure, a piece of good news for the NFT community and football fans across the globe.

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The launch will involve the support of an international marketing campaign featuring Ronaldo, seeking to provide his fans with a welcome to the Web3 interface via the universe of NFTs.

“We believe the metaverse and blockchain are the future of the internet,” said Binance Co-Founder and Chief Marketing Officer He Yi. “We are honored to collaborate with Cristiano to help more people understand blockchain and showcase how we are building Web3 infrastructure for the sports and entertainment industry.”

“It was important to me that we created something memorable and unique for my fans as they are such a big part of my success,” said Ronaldo. “With Binance, I was able to make something that not only captures the passion of the game but rewards fans for all the years of support.”

The maiden Cristiano Ronaldo NFT collection will feature seven animated statues with four rarity levels: Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal (N). Each NFT statue illustrates Ronaldo in a quintessential moment from his life, from career-defining bicycle kicks to his childhood in Portugal.

Ronaldo’s Manchester United to gift fans digital collectibles

Binance announcement comes while Ronaldo is facing some troubles at the Manchester Club, which also announced that NFTs would be gifted to fans in the coming weeks.

In an official statement available on the club’s website, the Premier League giants announced that the first ever official Manchester United digital collectible will be gifted to fans by a Tezos-based platform as the Club launches a new Web3 community designed to educate, reward and unite its global fan base through digital and real-world experiences.

This exciting initiative is powered by the Club’s official blockchain, Tezos, one of the world’s most advanced and sustainable blockchains.

Ahead of their release, easy-to-follow tutorials featuring the Club’s Men’s and Women’s team will be shared on Club channels – part of an extensive suite of educational materials aimed at helping fans understand Web3 and how digital collectibles can benefit match-goers and international supporters alike.

Web3 is the next iteration of the internet underpinned by blockchain technology. It allows creators, publishers, and users to take ownership of their assets across the web – opening exciting new opportunities for engagement between fans and the Club.

Manchester United’s CEO of Digital Products and Experiences, Phil Lynch, said:

“Much like the football traditions of old, such as collecting match programmes, club badges and sticker books, fans will soon have the additional option to collect this new type of digital memorabilia. The first digital collectible is being gifted to fans by a Tezos-powered platform, and with the support of Tezos Foundation we will join fans on their journey into this new world, with the club providing education and guidance along the way.”

“Having watched the Web3 space closely and consulted with fans for their views on how this unique virtual world should operate, we’ve worked with the Tezos ecosystem teams to apply these learnings and believe that the launch of Manchester United digital collectibles is different to others, providing the option of unique and enhanced engagement opportunities to our incredible fans.”

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