TikTok has created a Creativity program to help content creators on the short-form video platform to generate more income by maximizing their creativity. The program is the latest addition to the monetisation tools already used by the platform to motivate users.
TikTok announced via a blog post that explained that the product, still in its beta state, is “designed to help creators foster their creativity, generate higher revenue potential and unlock more exciting, real-world opportunities.”
“We developed the Creativity Program based on learnings and feedback from our creators on our creator solutions, including the TikTok Creator Fund. The Creativity Program Beta will initially be available to creators by invite-only and then become available to all eligible US creators in the coming months.” the statement reads.
At TikTok, we are committed to fostering new ways for creators to feel valued and rewarded as they continue to inspire and engage our community. The Creativity Program is currently available in the US, France and Brazil with plans to introduce it to more regions soon.
How to participate in TikTok’s creativity program
The company has stated some eligibility requirements for interested participants. They include; being at least 18, meeting the minimum follower and video view criteria, and having an active account that abides by the community guidelines.
Furthermore, creators must create high-quality, original videos longer than one minute before they can begin to earn from the program.
For context, TikTok’s current Creator Fund doesn’t require videos to be longer than one minute to be eligible for payment. In 2022, it expanded its maximum video length from three to ten minutes and now hopes to reward creators for posting longer content.
Also, creators who are enrolled in the Creator Fund can switch to the Creativity Program, and those yet to enrol can apply to the new program after it becomes available in their regions. Once enrolled in the new program, creators will not be able to revert to the Creator Fund. The statement did not disclose whether the Creativity Program will replace the Creator Fund altogether
The Chinese technology firm ByteDance released the app in 2016 with Zhang Yiming as the CEO. The Chinese technology has its headquarters in Beijing, Los Angeles, Moscow, Mumbai, India, Seoul, South Korea, and Tokyo, now available in more than 150 regions. By the start of 2022, the app had roughly 1 billion daily users worldwide.
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