TikTok now allows users make posts in text format as social media competition tightens

TikTok, the popular social media platform, has introduced the option to make posts in text on the platform. This is a unique format that lets creators generate text-based content, giving up more opportunities for sharing ideas and exhibiting creativity.

This new feature intends to push the frontiers of TikTok content creation by creating a dedicated space for the written creativity seen in comments, captions, and videos. TikTok users now have three alternative ways to express themselves -photos, videos, or text.

Prior to this extension, content creators could develop a wide range of content, including LIVE videos, photographs, Duets, and Stitches. Text, on the other hand, as a new format, allows creators to contribute their narratives, poems, recipes, and other textual content, providing them with yet another strong outlet for self-expression.

This move follows on the heels of the company’s other significant announcement: the launch of “TikTok Music,” a subscription-only music streaming service. TikTok Music, which was initially introduced in Brazil and Indonesia, allows users to connect the service with their existing TikTok accounts, allowing them to seamlessly listen, download, and share songs.

TikTok’s development into text-based content and foray into the music streaming market reinforce the company’s status as a major player in the social media and entertainment industries. TikTok continues to adapt and cater to the ever-changing requirements of its large and active user base by providing new features and services on a regular basis.

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How does it work?

Creating a Text Post: When you visit the Camera page, you will see three options to choose from: photo, video, and text. Opting for the text option will redirect you to the text creation page, where you can freely type out the content of your post.

Enhancing Your Text Posts: When you access the Post page, you’ll discover a set of familiar options that allow you to personalize your content according to your preferences. Among these options is the ability to include Sound, tag a location, enable comments, and allow Duets, among other exciting features. With these capabilities, your text posts become as dynamic and interactive as any video or photo post.

Here are some highlights

• Stickers: You can elevate your text with a selection of engaging stickers that complement your content and bring vibrancy to your posts.
• Tags and Hashtags: Just like in video or photo posts, you can tag other accounts and add relevant hashtags to connect with trending topics and communities.
• Background colors: You can choose from a diverse range of background colors to make your text stand out and capture attention.
• Adding Sound: With this highlight, you can incorporate captivating sounds into your text posts.
• Draft and Discard: You can save your drafts and store them with other unpublished posts for later editing or discard them entirely.

TikTok Statistics

TikTok, the popular social media app, is available in over 160 countries and boasts an impressive user base of over 1.1 billion people. In the United States alone, it has been downloaded over 220 million times. Furthermore, in 2021, TikTok officially reached over 1 billion monthly active users, which places it in a highly competitive position when compared to other social platforms.

Its popularity is further highlighted by its staggering download numbers. This also reflects in its engagements as TikTok’s appeal to its users is evident in the time they spend on the platform. On average, a user spends a whopping 95 minutes per day (over 1.5 hours) on TikTok. This level of engagement is further reflected in the frequency of app openings, with users accessing TikTok eight times per day on average.

The platform’s popularity is also evident in the fact that 83% of its users have posted a video, indicating a high level of user-generated content creation. Additionally, top trending songs on TikTok often align with those trending on Spotify, showcasing the app’s true influence and impact on music consumption and culture.

This shows that TikTok is really a force in the social media world and is now setting high standards for itself with the release of new features that makes the social media competition heated.

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