Aleph Group appoints Stanislaus Martins as managing director for West Africa

Aleph Group Inc., an ecosystem of global digital experts and technology-driven solutions that enables the growth of digital marketing, has announced the appointment of Stanislaus Martins as Managing Director for West Africa.

In a press statement shared with Technext, Aleph said that it has entrusted its confidence in its new Managing Director due to his expertise.

In this role, Stanislaus will spearhead the entire operations of Aleph across the West Africa region, with a focus on solidifying Aleph’s position as the region’s premier sales partner for digital platforms, cultivating strategic partnerships, and driving the growth of the West African digital economy.

“We are thrilled that Stanislaus is taking charge in this important role” said Stephen A. Newton Managing Director, Sub Saharan Africa for Aleph “His proven track record in digital marketing, technology, and sales leadership makes him the ideal candidate to spearhead our expansion in West Africa. We are confident that his expertise with Aleph and passion will unlock new opportunities for our clients and partners, contributing significantly to the region’s digital transformation.”

Stanislaus boasts of nearly two decades of experience spearheading successful initiatives across industries. He has a comprehensive understanding of the African digital landscape, having previously served as Regional Meta Director SSA for Aleph and instrumentalizing the rollout of Meta’s Authorized Sales Partnership program in Nigeria and Ghana.

Similar: Ad Dynamo by Aleph announces its official launch in Nigeria’s thriving digital advertising industry.

Throughout his career, Stanislaus has consistently demonstrated his ability to drive growth, nurture talent, and forge strong relationships – all pivotal to achieving Aleph’s ambitious goals in West Africa.

“I am excited to be appointed by Aleph Group to lead the team at this pivotal juncture in the West African digital revolution,” said Stanislaus Martins. “The potential for innovation and impact is immense, and I am committed to leading a talented team in delivering transformative solutions for our clients and stakeholders. I am confident that through strong partnerships and a shared vision, we can unlock the full potential of this dynamic market.”

All you should know about Aleph

Aleph was established in 2005 by its founding CEO, Gaston Taratuta with a vision to accelerate the global economic shift from offline to online and drive long-term economic growth. The Group has scaled up to more than 1,500 employees in 65+ offices and has secured investment from institutional partners including CVC Partners, Mercado Libre, Sony, Twitter, and Snap.

Aleph is active in more than 130 primarily emerging countries and helps advertisers engage with consumers on over 45 of the world’s leading digital platforms, such as TikTok, X (formerly Twitter), Snap, Spotify, Uber, Meta, Microsoft, Twitch and Google.

The Group builds and supplies proprietary technologies with localized solutions, offering local teams of industry and platform experts, as well as Digital Ad Expert, a social initiative to provide free digital advertising education for all.

Last August, the company launched its global cross-border payments and credit underwriting unit, Aleph Payments. The company claims that it currently manages over $2bn worth of total cross-border credit and payments through its network across international markets.

Like Ad Dynamo

Recall that Aleph’s African media sales business, Ad Dynamo appointed José Gonsalves as the Managing Director of its East African operations six months ago. Following his appointment, Gonsalves is tasked with supervising the company’s digital workstreams, deliverables, and more.

Ad Dynamo entered the Nigerian market in a notable expansion drive about eight months ago. Nigeria seemed like the next best place to try, considering its high internet penetration and high concentration of startup brands. Interestingly,  this wasn’t Ad Dynamo’s first involvement in Nigeria.

In 2022, it launched a free digital academy called Digital Ad Expert in the country. This aligned with its intentions to upskill 50,000 digital learners globally. It also made some appointments. Earlier this year, Stephen Newton joined the company as the Managing Director for Africa. Carl Jordan was dubbed the head of its Regional Sales Director (Sub-Saharan Africa).