Spiro appoints Auroasish Choudhuri as new MD for West and Central Africa to drive market expansion

Electric mobility company Spiro has announced the appointment of Auroasish Choudhuri as Managing Director for West and Central Africa. According to a statement seen by Technext, the appointment further strengthens its leadership team as the company enters its next phase of growth and expansion.

Following its $270 million funding round, Spiro is accelerating its growth and expansion across Africa. The company is building an integrated electric mobility ecosystem designed to accelerate the transition away from petrol-powered two-wheelers across the continent. Its model combines electric motorcycles with an extensive battery-swapping network, letting riders swap depleted batteries for fully charged ones in minutes and making electric mobility more accessible and practical for everyday use.

As Managing Director, West and Central Africa, Auroasish will report to Mobility CEO Kaushik Burman. He will play a key role in strengthening the company’s mobility business as it ramps up operations, expands its mobility services, and prepares for upcoming market launches across Africa. His appointment adds further depth to Spiro’s mobility leadership team as the company accelerates its expansion across the continent.

Speaking about the latest addition to Spiro’s leadership, CEO of Spiro, Anant Badjatya, noted that Auroasish’s skills and qualities will be a strong asset for the company heading into the future. 

“Auroasish brings extensive experience in growing and transforming automotive businesses across some of the world’s most dynamic markets. His deep understanding of the sector, combined with his track record in market expansion and operational leadership, will be a strong asset as we continue to scale Spiro across Africa,” he said.

Meet Spiro’s new MD for West and Central Africa

Auroasish brings more than two decades of international automotive leadership experience across Africa, Asia, Central and South America, spanning sales, business development, market expansion and business transformation.

Most recently, he served as Chief Executive Officer of DAG Industries, leading the business across Nigeria and Benin. Prior to this, he held senior regional leadership roles at TVS Motor, where he led the company’s businesses across Central and South America. He also served at Escorts Kubota, with responsibility for international sales and business development across markets including the United States, Latin America, West Asia and Sri Lanka.

Auroasish joins Spiro at a particularly active stage of its growth. Today, the company has more than 130,000 electric motorcycles on the road and has completed more than 50 million battery swaps. As it ramps up its mobility services and prepares for further market launches, the company is continuing to build the scale, infrastructure and local capabilities needed to accelerate Africa’s transition to clean mobility.

Speaking about his appointment, Auroasish expressed excitement, stating that he looks forward to bringing his expertise to push the company in its next stage of growth.

“Africa is entering an exciting new phase in the transformation of mobility. I am excited to join Spiro and bring together my automotive expertise and experience of West African markets to support the company’s next phase of growth and expand access to affordable, sustainable mobility across the continent,” he said.

This development comes less than a month after the company announced the appointment of Huy Chieu as Chief Development Officer (CDO). Huy, a former programme engineering manager at General Motors, joins the EV maker with nearly three decades of global automotive and electric vehicle experience spanning vehicle engineering, product development, manufacturing, supply chain and operational scale-up.

Read also: Spiro appoints ex-General Motors engineer, Huy Chieu, as new Chief Development Officer