Why instinct-driven storytelling is killing your brand’s growth
Public Relations (PR) has evolved from instinct-driven to an insight-driven science powered by data. Brands that integrate analytics into their storytelling don’t just capture attention—they engage the right audience with measurable impact and they experience geometric growth.
Cost Trap: 1 reason great startups fail and 3 strategies to help you scale
In scaling a great idea into a successful business, it is imperative to determine what people are willing to pay for it and, most importantly, how much it will cost to develop it to avoid a cost trap
FairMoney Microfinance Bank Aims to Drive Financial Inclusion in Nigeria
FairMoney MFB has grown its customer base to over 5 million users, and 2 million bank accounts, disbursed over N117 billion by relentlessly positioning as the New Bank for the masses--with plans to cater for the underbanked and unbanked.
Business Tips: Here are 3 Growth Strategies You Should Employ for Your Startup
In other to scale, it is highly effective to adopt the right strategy for customer adoption. Consider these 3 simple yet effective strategies.
5 Great Social Media Marketing Tools Anyone Can Use
Modern marketing and advertising models are highly dependent on an excellent social media strategy. Designing and sharing engaging content on social media platforms like Facebook, YouTube or Twitter attract new prospects which eventually become new customers to your business.
Top 5 Online Image and Graphic Editors for Unskilled Users
Online image and graphic editors are becoming the most cost-effective option for small businesses. In this article we will consider the top five easy-to-use graphic design and image editors for livening up your products, making eye-catching newsletters, putting together a stunning website and brand graphics.
5 Great Websites to Find High-Quality, Rights-Free Images for Your Content
Images, like texts, tell a story. And combined, they bring your story to life and keep readers hooked…
7 Awesome Ways Tech Can Help Singles Have Fun on Valentine’s Day
Some say Valentine’s day is the most romantic day of the year. Others find themselves less attractive, dateless…
Entrepreneur Checklist: 3 Simple Yet Effective Checks to Consider Throughout the Year
The realities of business operations are beginning to set in a few weeks from the festivities. There is…
4 Productivity Hacks You May Consider In The New Year
From cleaning your home to reshaping your life, there’s an app (or two) that will prove very useful.…
