X, formerly Twitter, has announced that it is slashing its minimum ad revenue program for creators, from $50 to $10. The company added that creators’ eligibility for getting a share of the ad revenue will now be a minimum of 5m impressions within 3 months, instead of the initial 15m impressions. This move will enable more people to get paid for posting on the platform, according to Twitter.
Some weeks ago. X’s creator monetization program was expanded to include a percentage of the ad income earned from ads appearing in replies to the postings of the creators. The company said that this step was part of its commitment to help customers monetize their time on the app more effectively.
“We’re rolling out the program more broadly later this month and all eligible creators will be able to apply,” Twitter said.
According to the company, eligible creators are subscribers of Twitter Blue or verified organizations, those with more than 5 million tweet impressions per month for the last 3 months, and creators who pass human review for Creator Monetization Standards. Also, each approved creator will be compensated via Stripe, an online payment network.
With the reviewed requirements for eligibility for the program, more creators now stand a chance to qualify for, and enjoy the ad revenue program. Users will need to be verified and have at least 500 followers to benefit from this program. Tons of Nigerian creators recently took to the platform to reveal that they have been paid as part of the program.
Consequently, Musk added a caveat indicating that only impressions from verified accounts will be considered for ad income sharing. ‘Scammers will otherwise use bots to spam views infinity,” he tweeted on the platform.
Read More; X (Twitter) users will soon be able to make video calls on the app
Updates on X in recent times
Earlier this week, X unveiled additional sensitivity options for advertising, including “Relaxed,” “Standard,” and “Conservative.” These levels will determine what type of content can appear alongside their advertisements.
The platform also revealed a redefining way users can connect and communicate with the introduction of video calls. Linda Yaccarino, the CEO of X, confirmed this development during her first TV interview since assuming the role.
Yaccarino’s interview with CNBC’s Sara Eisen gave light on the future of X, which will rely heavily on video chats. This new tool has the potential to reshape social interactions by allowing users to converse face-to-face without disclosing personal contact details like phone numbers to other users on the platform.
Moreover, Twitter dropped its famous bird emblem in favour of the alphabet ‘X’ as its new official logo, signalling a dramatic shift in its identity. Along with this modification, the platform’s website has been renamed from twitter.com to x.com. This transition is a dramatic step forward for the platform, with Mr Musk suggesting that it will evolve from a communication platform to a more vibrant and impactful global town square.
Additionally, Musk announced an auction of Twitter’s iconic bird logo. The listing notes that the iconic bird logo is still mounted on the building’s side. However, the buyer will need to hire a licensed San Francisco company with the right permits to remove it.
According to Heritage Global Partners, the beginning bid for each lot is $25 (£19.70), plus a 19% buyer’s premium and an 8.63% sales tax. This auction will begin on September 12th and will last two days, ending on September 14th.
The French news agency Agence France-Presse (AFP) filed a lawsuit against Twitter over remuneration for news dissemination. According to a press release issued on Wednesday, the world news platform has launched legal action in response to X’s “clear refusal” to discuss payment for disseminating news content.
X has introduced a new feature that allows premium users to hide their verification checkmarks. With the debut of Twitter Blue last year, Elon Musk’s firm offered sponsored verification.
Under the Twitter Blue umbrella, subscribers gained access to a host of premium features aimed at enhancing their overall engagement on the platform. The concept of verified accounts has been a hallmark of social media platforms, symbolizing authenticity and credibility.
It is safe to say the reforms on X have no end, and users on the platform need to sit tighter for more updates and reforms to be dispersed.
Read More: Twitter expands its creator monetization with Ads Revenue Sharing Program
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